Just wondering:
Was Lucid's first full year for the AIR 2022 or 2023?
It's a crappy climate for EVs. However, I'd think with the 67k pricing, they'd sell more like 10k to 20k cars. (Tesla went from 3k to like 22k, but the market was theirs alone).
As a (semi) retired CEO, I can't imagine having Peter's job. All the first moves have bought EV's. Now, you have to sell to average people in a high-interest, semi-flat economic environment. Good that they set their goals low. MUCH better to exceed than to fall flat.
How long can Lucid survive if they sell 9k to 15k cars a year? I don't see the numbers increasing radically unless and until they are selling a 39k car, and then the competition will be brutal. Do they really want to compete with Kia and the like? Can they? Might be better to stay smaller and build in the high end? Sell the new SUV and build the infrastructure for higher-end cars like the Aston Martin's? Porsche made a fortune doing the same ....
Just a thought ...