Lucid announces Fourth Quarter Earnings Call Date

[CraZ8]

We're way off-topic, but I really like Rick Astley.

Well I’m never gonna put you down…

 

[Lucken]

What ever happened to Rick Astley?

 

[FirstEV]

What ever happened to Rick Astley?

He Morphed into snoop dog.

 

[Electrified]

I don't think there is a performer alive that can please everyone.

True dat.

Good game, good halftime show.

 

[dawktah LucidGT]

I was surprised Lucid did not have a Super Bowl ad. I totally get not wanting to get bombarded with orders but to have been "car of the year" and all the "new" competition you don't want to get passed up either.

 

[slushy]

I was surprised Lucid did not have a Super Bowl ad. I totally get not wanting to get bombarded with orders but to have been "car of the year" and all the "new" competition you don't want to get passed up either.

If I was running the company that had a 1-year backlog I wouldn't be spending much money on advertising, especially if it was already getting a lot of free marketing.

 

[manitou202]

If I was running the company that had a 1-year backlog I wouldn't be spending much money on advertising, especially if it was already getting a lot of free marketing.

Agreed. Lucid has received a lot of free marketing with COTY and many positive reviews. They can start paying for advertisements next fall as their deliveries start to catch up with reservations.

 

[Electrified]

I was surprised Lucid did not have a Super Bowl ad. I totally get not wanting to get bombarded with orders but to have been "car of the year" and all the "new" competition you don't want to get passed up either.

Keeping the excitement up is huge IMO.

If I was running the company that had a 1-year backlog I wouldn't be spending much money on advertising, especially if it was already getting a lot of free marketing.

$7M for a 30 second razzle dazzle spot touting COTY and range, plus production costs is an inexpensive buzz for a company with a $36B market cap.

 

[dawktah LucidGT]

Keeping the excitement up is huge IMO.

$7M for a 30 second razzle dazzle spot touting COTY and range, plus production costs is an inexpensive buzz for a company with a $36B market cap.

I still encounter people who have never heard of Lucid. You need to either have the product advertise itself or you there needs to be ads. IMHO

 

[hydbob]

They were probably counting on making deliveries and everything working out and using word of mouth and seeing the car on the road to be the advertisement, just like a certain other company. But things got delayed so we will see in the long term how that pans out for them and whether or not it will work.

 

[duc900]

Keeping the excitement up is huge IMO.

$7M for a 30 second razzle dazzle spot touting COTY and range, plus production costs is an inexpensive buzz for a company with a $36B market cap.

Not sure about that. You can't spend market cap.