Jaguar Rebrand

[Unmutual]

I can't tell if this is sarcastic or not, but I (actually) do! Other than the rear and the "kammback" style lines toward the back, I love the design of this thing. The front, somehow, looks fantastically planted, and the sharp lines paired with the DRLs really work.

(Please don't kill me!)

You see those four dots in my reply? I know what they're really called, but on internet message boards I refer to them as irony marks ....

 

[borski]

“Copy nothing”… except the favicon?

 

[xponents]

You see those four dots in my reply? I know what they're really called, but on internet message boards I refer to them as irony marks ....

But isn’t that just a standard four-dot ellipsis (formally used for the omission of a sentence)? It’s interesting that you mention them as “irony marks,” since I have mostly not seen them being used like that. I shall do some more research into this, as it seems interesting.

Also, I don’t know if it was intentional or not, but your response also had them!

 

[Electrified]

My eyes! OMG not enough eye bleach around. It's like a poor cartoon mish-mash AI rendering of a Cybertruck mixed with an F-Type. I sure hope for their sake that the official renders are different, but I'm not optimistic.

This really makes me miss my old F-Type for sure.

I put her into hibernation for the winter earlier this evening

I can't tell if this is sarcastic or not, but I (actually) do! Other than the rear and the "kammback" style lines toward the back, I love the design of this thing. The front, somehow, looks fantastically planted, and the sharp lines paired with the DRLs really work.

(Please don't kill me!)

I agree with you, it's a concept and they want to do something different and attract a more youthful buyer, and who knows maybe some of us old bastards will take a liking to it, I'm looking forward to seeing the next stage, it might be at the Frankfurt show next September?

 

[joec]

Honestly? Given it’s obviously a concept, I think it’s actually a cool direction. Has 1940s sort of gangster vibe. I’d be curious to see how this manifests into a production model.

 

[Pragmatic]

Isn't Frankfurt every other year? So 2026.

 

[borski]

But isn’t that just a standard four-dot ellipsis (formally used for the omission of a sentence)?

An ellipsis is three periods. When a sentence ends with ellipsis, some style guides indicate there should be four dots; three for ellipsis and a period. Chicago advises it, as does the Publication Manual of the American Psychological Association (APA style), while some other style guides do not; the Merriam-Webster Dictionary and related works treat this style as optional, saying that it "may" be used.

I’ve never heard of irony marks, but Wikipedia says:

Written text, in English and other languages, lacks a standard way to mark irony, and several forms of punctuation have been proposed to fill the gap. The oldest is the percontation point in the form of a reversed question mark (⸮), proposed by English printer Henry Denham in the 1580s for marking rhetorical questions, which can be a form of irony. Specific irony marks have also been proposed, such as in the form of an open upward arrow

, used by Marcellin Jobard in the 19th century, and in a form resembling a reversed question mark (

), proposed by French poet Alcanter de Brahm during the 19th century.

TIL!

(This seems relevant here: https://xkcd.com/356/)

Honestly? Given it’s obviously a concept, I think it’s actually a cool direction. Has 1940s sort of gangster vibe. I’d be curious to see how this manifests into a production model.

I don’t hate it either. I don’t mind a company trying something crazy. I have absolutely no idea how it will work out. Maybe they pull it off.

But it’s not as obviously offensive to my eyes as the Cybertruck, because a concept means they know it needs refinement haha. If the CT were a concept, I’d hate it less too.

But then again I liked both the old and the new Ioniq 6, so apparently my design taste aren’t always the mainstream

 

[northernstar]

Just finished watching the presentation.

I know the motto is "copy nothing," but I don't know... always a fine line between "inspired by" and "copy" for Jaguar... especially when they had to regurgitate mention the E-Type (again).
At least they claimed 430 miles (WLPT for sure.. meaning ~360 EPA) range with 1k Horsepower.

"JLR" brand under TATA probably was the best thing that happened to Jaguar for another extended lifeline.
Let's hope they don't become the next SAAB.

 

[Alex]

What's that thing sticking out of the side behind the driver's wheels. At about 2:47 on the video. Video below starts there:

 

[tonybot]

Just finished watching the presentation.

I know the motto is "copy nothing," but I don't know... always a fine line between "inspired by" and "copy" for Jaguar... especially when they had to regurgitate mention the E-Type (again).
At least they claimed 430 miles (WLPT for sure.. meaning ~360 EPA) range with 1k Horsepower.

"JLR" brand under TATA probably was the best thing that happened to Jaguar for another extended lifeline.
Let's hope they don't become the next SAAB.

There was some rumors in some of the investor circles that they were going to announce a partnership with Lucid tonight. I suspect those folks are pretty disappointed.

 

[borski]

There was some rumors in some of the investor circles that they were going to announce a partnership with Lucid tonight. I suspect those folks are pretty disappointed.

Trading on unfounded rumors is just gambling, kids.

 

[Electrified]

Isn't Frankfurt every other year? So 2026.

You're correct about it being every other year, but it's actually been moved to Munich and is now called the International Auto Show and it will be September.

International Motor Show Germany (IAA)

The International Motor Show Germany or Internationale Automobil-Ausstellung (IAA) is the premier event for auto manufacturers in the whole world. The show dedicated to cars and motorcycles, known as IAA Mobility, takes place in Munich in odd-numbered years. Meanwhile, the commercial vehicles show,

rove.me

 

[Electrified]

What's that thing sticking out of the side behind the driver's wheels. At about 2:47 on the video. Video below starts there:

It's the charging port.

 

[Electrified]

I'm liking it.

 

[DrLucid]

This video did kind of summarize the jaguar conviction for 00

 

[northernstar]

There was some rumors in some of the investor circles that they were going to announce a partnership with Lucid tonight. I suspect those folks are pretty disappointed.

It would've been nice if the rumor was true. JLR would have saved on the cost of electric motor and battery R&D, and Lucid would have achieved better sustainable production volumes.
I guess JLR was too busy coming up with names like "Miami Pink" (which will NEVER become a production color) and creating a remake of United Colors Of Benetton commercial...

 

[northernstar]

This video did kind of summarize the jaguar conviction for 00

Ok, I did not expect 1:23 and beyond...... lol

 

[northernstar]

It's the charging port.

According to Matt Watson's CARWOW video...rearview camera. (5:23)

 

[Electrified]

According to Matt Watson's CARWOW video...rearview camera. (5:23)

Exactly what I've been saying; Jaguar is getting attention like no one else, and when was there ever this much discussion about Jaguar ever?

And to quote our president elect:

“good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells.”​

― Donald J. Trump, Trump: The Art of the Deal

 

[kort6776]

I'd wager that the event to unveil the new Jaguar cars will get unusually high view numbers and perhaps be a top-trend on social media.
Maybe that was the point of this very unorthodox ad campaign. And the masses might even be impressed.

that is all possible however being tops on the social media probably will not result in increased sales. style, price, quality is what fuels sales. Jaguar has never been a mass market car.
their management is very misguided