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Jaguar Rebrand

Owned two and they were very reliable and fuel efficient (30 mpg driving NYC to Atlanta at 75-80, with a V8)
 
RM-S8 said:
I fully understand your post and the significance of the passage of time (being 75 years on this planet.)
The significance of the passage of time. So when you think about it, there is great significance to the passage of time...there is such great significance to the passage of time.
And I understand what can be, unburdened by what has been.


I'm sure you understand my post.
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@Amster,
Don't you recognize Kamala Haris and her word salad?
It's an absolute classic.
 
RM-S8 said:
@Amster,
Don't you recognize Kamala Haris and her word salad?
It's an absolute classic.
Click to expand...
I didn't, but you made me look it up. I'm not nearly as informed about political happenings as I probably should be. At least a few times a week, I'll come home and my husband will ask me if I heard the news about whatever the hot political story of the day is. And my usual answer is "No, and I don't really want to." After which, he proceeds to tell me about it anyway. But that one hasn't come up yet.
 
kort6776 said:
that is great that you've enjoyed good experiences with the car. that doesn't mean that the brand has historically had QC issues. I currently have an Ipace that has had minimal issues but I've had other Jags that weren't so good.
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Ford bought Jag in 1999, and immediately went about fixing the reliability and quality issues, how far are we supposed to go back in time when talking about QC?
 
Electrified said:
Ford bought Jag in 1999, and immediately went about fixing the reliability and quality issues, how far are we supposed to go back in time when talking about QC?
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According to Consumer Reports Jaguar was rated 3rd from the bottom of 34 rated Manufacturers , so I guess not much has changed.
 
idiot900 said:
But just look at the F-Type. IMHO one of the most gorgeous cars of the modern era. (No sarcasm intended)
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Consumer Reports Annual Car Edition only takes into account the reports it gets back from the questionnaires it sends to the owners of each brand in determining the ratings. It is Jaguar owners themselves who are dissatisfied with the reliability of their cars irrespective of how gorgeous or how well the car performs. 3rd from the bottom speaks for itself. Of course there are going to be people who have had less than the average problems and maybe the F car is better than the other cars that Jaguar sells, but unless the owners give a better review next year, I would be hesitant to buy a Jaguar unless you don't mind taking frequent trips to the dealership.
 
kort6776 said:
Jaguar has never been a mass market car. and apparently the changes that they are implementing will not make Jaguar a mass market car. Jaguar historically has been a quirky car encumbered with many quality issues and at a price point that only the more affluent could afford.
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I am aware Jaguar has never been a mass market car in the past.

However, it does not hold that post-rebrand and with new vehicles they cannot or will not be a mass market car. Moreover, it is clear that they are attempting to break away from whatever their historical reputation was, with a complete rebrand and a completely new line of vehicles.

Literally nobody can yet predict how that will go, and history is not a good predictor of this uncertain future either, as it is not (in effect, not literally) the same company as it was.

VW wasn't mass-market...until they were.
Tesla wasn't mass-market... until they were.
Cadillac wasn't mass-market... until they were.

I'd also like to point out that Jaguar is not that far away from the mass-market brands, and that Tesla and Cadillac has moved to "mass market" since this pyramid was created:
1733381597487.webp
 
Yes they were not mass market until they were. But they worked their heart out to be where they are. They didn’t take short cuts but they believed in their innovation not on their marketing.
Innovating And marketing are totally different. You can market egg saying it’s really beautiful and the best from its external appearance. Then there might be nothing inside.
That’s short lived marketing. I will November do to that vendor.
Then when you market a brand that’s already established and then you take that name to establish your ulterior intent. Then that’s totally disengaging and dishonest
 
DrLucid said:
Yes they were not mass market until they were. But they worked their heart out to be where they are. They didn’t take short cuts but they believed in their innovation not on their marketing.
Innovating And marketing are totally different. You can market egg saying it’s really beautiful and the best from its external appearance. Then there might be nothing inside.
That’s short lived marketing. I will November do to that vendor.
Then when you market a brand that’s already established and then you take that name to establish your ulterior intent. Then that’s totally disengaging and dishonest
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I don’t disagree. I don’t know what innovation they have coming. I’m just also not convinced they have none; that’s all.
 
Tata motors, the company that now owns jaguar is very conservative by far, I wonder what Adrian Mardell is up to with this new vision. Had a beautiful logo, from legendary to ordinary now :)
 
able969 said:
Tata motors, the company that now owns jaguar is very conservative by far, I wonder what Adrian Mardell is up to with this new vision. Had a beautiful logo, from legendary to ordinary now :)
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uk.news.yahoo.com

JLR chief executive calls new Jaguar Type 00 'a British design icon'

The JLR head had previously said he had "never been more confident in Jaguar"
uk.news.yahoo.com uk.news.yahoo.com
Mr Mardell said he was confident the car would become “a British design icon.” “This is Jaguar. Our original British luxury brand, unmatched in its heritage, artistry and magnetism. We hope current fans will join us on this exciting journey as we also look to inspire a new generation.”
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www.autocar.co.uk

JLR chief: 'I have never been more confident in Jaguar in 25 years' | Autocar

Adrian Mardell is bullish about the brand's prospects, having joined it 34 years ago
www.autocar.co.uk www.autocar.co.uk
I have never been more confident in Jaguar in the last 25 years," came Mardell's bullish reply to my points. "That might go against some of the things you've just said. What Jaguar needs to be, the client base it needs to seek and where it's most likely to be successful, all of those things are possible in the environment you've just set out."

…

Not only did Mardell talk up the brand's chances, but he also said he was "certain we will have wait lists which are significant relative to the volumes we aspire for with the first product".

He concluded: "In today's market conditions, I don't see anything which is going to concern me about the success of the new Jaguar in this new world at all, actually."
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Harry's Garage viewpoint:
 
RM-S8 said:
That is laughable.
I'd be shocked if JLR cheif states otherwise.
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Perhaps, just perhaps, it might be worth considering that you might be wrong. That's all I'm suggesting. I can't predict the future. I'm not Nostradamus, and he sucked pretty bad at it too.

I don't think you or anyone else can either, or I have lots and lots more questions for you. :)
 
borski said:
Perhaps, just perhaps, it might be worth considering that you might be wrong. That's all I'm suggesting. I can't predict the future. I'm not Nostradamus, and he sucked pretty bad at it too.

I don't think you or anyone else can either, or I have lots and lots more questions for you. :)
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I'm not Nostradamus either, but I'd still predict that one day we will meet, having a few beers and laugh. Simply laugh, having a great time.

Side note. Can i still make jokes about Jaguar?
 
Last edited:
RM-S8 said:
I'm not Nostradamus either, but I'd still predict that one day we will meet, having a few beers and laugh. Simply laugh, having a great time.

Side note. Can i still make jokes about Jaguar?
Click to expand...
I'd wager money on that prediction being correct. :)

Jokes about Jaguar? Sure.
Politics? Nope.
Things unrelated directly to Jaguar? Not on this thread.

:)
 
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