Jaguar Rebrand

[Adnillien]

I wouldn't have searched for information about the car had I not seen this ad on the forum. Now that I've come across that teaser picture, though, I'm trying to find a way to unsee it. It looks like Art Deco meets the Transformers.

I think the picture is a geometric abstraction and should not be viewed literally. At least, I hope that is the case.

 

[Adnillien]

The ad makes the connection the OP wanted to make. Make a misstep about trans people and suffer in the marketplace. That's the lesson of Budweiser and Dylan Mulvaney. Don't take this post to mean I agree with what happened to Budweiser but rather that a comparison with Budweiser is spot on.

I did not say that the Budweiser ad was not a relevant advertising example but it is not the only example and is not in the automotive industry. How an automaker rebrands their lineup is a very interesting topic, especially since Lucid is still trying to create their brand.

 

[kort6776]

There is no way the tech in the Jaguar EV will be comparable to what we have in Lucid, but I am genuinely curious about what their cars will actually look like now. I guess the ad worked for me in some sense.

is this remark is based on your hands on experience as an Ipace owner?

 

[idiot900]

is this remark is based on your hands on experience as an Ipace owner?

Not at all. I was referring to efficiency tech and I am speculating.