Jaguar Rebrand

[Leftlane]

These big block V8 sounds ... you could hear from blocks away and know who's car it was.
It used to be a thing that Maserati made shit cars with beautiful exhaust notes.

Love this - you are so right. I knew exactly who was coming home in my neighborhood based only on the sound of their car - I got to be damned good at it too.

 

[Buffalo Bob]

Why don't you define, in your guidelines, what's too political, or insensitive.

Hopefully, you won't mind a well-intended observation. In my 75 years on the planet, one of the very few things I've managed to figure out is that if I'm asking someone to help me understand what is going too far... I'm already going too far.

 

[Batteryman]

I own two Jags and I love it! The auto world is all abuzz talking about JaGUar, good or bad press it's still press and it's got people talking about Jaaags.

Sir William Lyons did believe that "A Jaguar should be copy of nothing"

I owned a Jag F-type and F-Pace- loved the cars. Preferred Jag over the Germans. Surprised why they didn't sell that well. Reliability was great and the sound amazing.

 

[xponents]

Reliability was great...

Sorry, what?

 

[Batteryman]

Sorry, what?

I was surprised as well!

 

[Bobby]

I owned a Jag F-type and F-Pace- loved the cars. Preferred Jag over the Germans. Surprised why they didn't sell that well. Reliability was great and the sound amazing.

I agree. I had a F Type V8 and an I Pace EV. They were both great. The EV did need a new front motor at about 30,000 miles but otherwise was very reliable. Zero issues with the F type

 

[dcr33313]

All this ad taught me is that humans love to pile on and be catty for no reason. It’s an ad, albeit a bit silly, but who cares? Why are so many people wasting their time with their faux outrage and, frankly, snowflake reactions to a silly commercial? It’s not woke to create an ad like this, it’s just a derivative of stereotypical avante garde looks applied to a brand message for a car company trying to change their image in the move to EVs. Good on them for trying something different, even if it seems silly at this juncture.

 

[Lucken]

I still think it would have been far more productive to give hints about what their new EVs might have in store for prospective buyers. They certainly could have given (I would hope) some actual teasers about the car itself even at this stage of development. I can’t imagine a single prospective buyer after seeing this ad saying, ‘Gee, maybe I’ll hold off on my purchase of an xyz EV I was planning in a couple of years until the new Jags hit the street’. I certainly wouldn’t and I owned an I-Pace.

Controversial & attention getting is one thing, stirring the emotions on an actual upcoming product is something quite different. IMO it succeeds on the first point but is a dismal failure on the latter point.

 

[hmp10]

I still think it would have been far more productive to give hints about what their new EVs might have in store for prospective buyers. They certainly could have given (I would hope) some actual teasers about the car itself even at this stage of development. I can’t imagine a single prospective buyer after seeing this ad saying, ‘Gee, maybe I’ll hold off on my purchase of an xyz EV I was planning in a couple of years until the new Jags hit the street’.

Oh, I think that ad will be the least of it once the car emerges in Miami next month:

https://insideevs.com/news/741742/jaguar-preview-new-ev-miami/

Maybe Musk wasn't wrong. The Cybertruck might be writing a new design language.

 

[kort6776]

my big issue regarding this misguided ad is how Jaguar has screwed the current owners of their cars.
I have an Ipace which didn't sell very well in the US, 6200+ cars in four years.
the resale value of the car was low because of the low sales and the orphaning of the car by JLR and this bad move by JAG has put another big nail into the coffin.
fortunately for me I leased the car so when the term is up I will be able to walk away unscathed.
FWIW: I found the car to be one of the better EVs out there, it is a shame how not too many others agreed.

 

[scal_air]

...
Maybe Musk wasn't wrong. The Cybertruck might be writing a new design language.

You know, I gave the cybertruck a lot of cr*p, based on its aversion to water and the way it looked in pictures. But I saw one in person the other day, wrapped in all black. And I really have to say....FUGLY!!!

 

[Pragmatic]

I think this ad in some respects was successful. How many people would hear or care about the car unveiling if the ad had not been made? How many people will now at least notice stories about the car after the reveal? The biggest risk was not the ad, the biggest risk is the car may not be good enough to overcome the hype the ad generated.

 

[hmp10]

You know, I gave the cybertruck a lot of cr*p, based on its aversion to water and the way it looked in pictures. But I saw one in person the other day, wrapped in all black. And I really have to say....FUGLY!!!

I hate to admit it, but I kind of like the look of the Cybertruck. We see loads of them around here. Most are wrapped, some creatively so, and it's the sort of thing on which that can work. Those that aren't wrapped, though, look like a cheap stainless steel refrigerator door that the kids can't keep their greasy fingers off.

 

[hmp10]

I think this ad in some respects was successful. How many people would hear or care about the car unveiling if the ad had not been made? How many people will now at least notice stories about the car after the reveal? The biggest risk was not the ad, the biggest risk is the car may not be good enough to overcome the hype the ad generated.

I wouldn't have searched for information about the car had I not seen this ad on the forum. Now that I've come across that teaser picture, though, I'm trying to find a way to unsee it. It looks like Art Deco meets the Transformers.

 

[idiot900]

There is no way the tech in the Jaguar EV will be comparable to what we have in Lucid, but I am genuinely curious about what their cars will actually look like now. I guess the ad worked for me in some sense.

 

[Bobby]

There is no way the tech in the Jaguar EV will be comparable to what we have in Lucid, but I am genuinely curious about what their cars will actually look like now. I guess the ad worked for me in some sense.

What is your source for this conclusion? I actually owned a Jaguar I Pace EV simultaneous to my Lucid. The Jag was a 2019 model, and, to be honest, the tech was superior in many ways. Many of the features that were and still are on the Lucid wishlist were already incorporated into the Jaguar.
Now, you may be describing tech relative to efficiency. I agree, the Lucid drive system is more efficient. My Jag averaged about 2.4 lifetime efficiency.

 

[Science]

It was not one of the mods, it was all of us. We removed several posts that were either too political or insensitive. The thread title was changed because the thread is really about Jaguar rebranding and is not about Budweiser.

The ad makes the connection the OP wanted to make. Make a misstep about trans people and suffer in the marketplace. That's the lesson of Budweiser and Dylan Mulvaney. Don't take this post to mean I agree with what happened to Budweiser but rather that a comparison with Budweiser is spot on.

 

[idiot900]

What is your source for this conclusion? I actually owned a Jaguar I Pace EV simultaneous to my Lucid. The Jag was a 2019 model, and, to be honest, the tech was superior in many ways. Many of the features that were and still are on the Lucid wishlist were already incorporated into the Jaguar.
Now, you may be describing tech relative to efficiency. I agree, the Lucid drive system is more efficient. My Jag averaged about 2.4 lifetime efficiency.

Indeed I was (not clearly) describing tech relative to efficiency.

 

[dcr33313]

You know, I gave the cybertruck a lot of cr*p, based on its aversion to water and the way it looked in pictures. But I saw one in person the other day, wrapped in all black. And I really have to say....FUGLY!!!

It’s just so ugly. I live in South Florida and unfortunately have to see many of them every day. They, oddly enough, seem to look better when wrapped in a darker color, but still so grotesque. They look like fancy dumpsters on wheels to me. If I was getting a pickup I’d pick an R1T or even Silverado EV over it in a heartbeat.

 

[scal_air]

Yeah that Sulverado may have poor efficiency but that huge battery and good looks are points in its favor.