- Joined
- Dec 17, 2021
- Messages
- 1,277
- Reaction score
- 1,961
- Location
- Greenville, SC
- Cars
- Sapphire - Dream Edition
- DE Number
- 40
Lucid has to convince people the Pure is a better car than the Model S.I agree that the Sapphire is more a performance technology showpiece than a real sales driver. My question is what will that ultimately mean for Lucid Motors' success?
The whole Lucid Air lineup has already been widely recognized for leading-edge technology in terms of range, efficiency, charging speed, motor design, battery cooling methodology, drivetrain miniaturization / interior packaging. Yet cars are backing up in storage lots.
Lucid has got to find the point at which price, technology, and design converge to spur buyer demand. They haven't yet.
The Gravity will be their next attempt, and it now seems we won't be able to gauge the initial market response to it until early 2025. Personally, I'm loving the MB R-Class vibe the Gravity emanates. But that design approach drowned under the double tsunami waves of gargantuan, high-riding SUVs on the one hand and more compact crossovers and CUV's on the other.
Yesterday my brother told me that a friend of his was hearing good things about Lucid and that it was soon going to introduce an SUV. He commented that he was looking forward to it, as he'd love to have an EV version of his Escalade. Even on this forum, quite a few people have posted that that's the SUV they'd like to see from Lucid. It's not going to happen. For the Gravity to become Lucid's own Cayenne story, a type of buyer is going to have to emerge that hasn't thus far.
Lordy, I hope I'm wrong in this line of thinking. But I'm worried . . . .
I know it is an evolving market, but the table below shows what people are buying quite clearly.
One of these things is not like the others.
An SUV that starts at 100K will still be entering a limited market. To hit Model S numbers Lucid needs to get the Touring to 88K and go head to head. Porsche and Tesla are ubiquitous and very established brands. Driving the Air, everyday I get the "what is that?". "a Lucid" "a What?" People think it is a Chinese car.
2022 full year | |
Model S | 176,372 |
Taycan | 34,801 |
BMW 7 | 5,974 |
MB S | 15,056 |
Porsche Panamera | 2,965 |
| |
Escalade | 40,250 |
| |
Model y | 747,500 |
Model x | 24,099 |