Sony and Honda just announced their new electric car brand, Afeela

[Tesla2.0]

First look at the Sony Honda EV: More than a PlayStation on wheels

The AFEELA concept previews an EV from the joint venture, due in 2026.

arstechnica.com

This EV if released will have a very good shot at jump start. Both Sony and Honda are reliable brands.

 

[Tim-in-CA]

Looks like you can reserve one!!

Sony opens Afeela 1 EV reservations at CES 2025

After first revealing its car ambitions in 2020, Sony and Honda are finally ready to sell you an EV.

www.engadget.com

Sony opens Afeela 1 EV reservations at CES 2025​

Two versions of the car will be available starting at $89,900.​

Billy Steele
Senior reporter, reviews
Mon, Jan 6, 2025 at 5:18 PM PST

1

Sony Honda Mobility
Sony has been discussing its EV ambitions for five years, but now the company is ready to sell you a car. Through Sony Honda Mobility, you can reserve an vehicle now with a $200 fee. The car that was once the Vision-S and Vision-S 02 will actually be a thing you can buy. Now known as Afeela 1, the EV has a host of convenience updates, including an in-vehicle assistant and updated interior design.

There are two models, the Afeela 1 Origin and the Afeela 1 Signature, priced at $89,900 and $109,900 respectively. Initially, reservations will only be available for customers in California, but the first vehicles won't be delivered until mid 2026. Those will be the pricier Signature version, with the Origin trim following in 2027. Both versions will come with a three-year subscription to the requisite services, which include Level 2+ ADAS known as Afeela Intelligent Drive, immersive entertainment, the Afeela Personal Agent and more. Other features are a selection of media apps, 3D maps, spatial sound and 5G connectivity.


We're getting a closer look at the near-final Afeela 1 tomorrow, so you can expect detailed impressions of the revised vehicle and its features later this week.

 

[xponents]

Looks like you can reserve one!!

Sony opens Afeela 1 EV reservations at CES 2025

After first revealing its car ambitions in 2020, Sony and Honda are finally ready to sell you an EV.

www.engadget.com

Sony opens Afeela 1 EV reservations at CES 2025​

Two versions of the car will be available starting at $89,900.​

Billy Steele
Senior reporter, reviews
Mon, Jan 6, 2025 at 5:18 PM PST

1

Sony Honda Mobility
Sony has been discussing its EV ambitions for five years, but now the company is ready to sell you a car. Through Sony Honda Mobility, you can reserve an vehicle now with a $200 fee. The car that was once the Vision-S and Vision-S 02 will actually be a thing you can buy. Now known as Afeela 1, the EV has a host of convenience updates, including an in-vehicle assistant and updated interior design.

There are two models, the Afeela 1 Origin and the Afeela 1 Signature, priced at $89,900 and $109,900 respectively. Initially, reservations will only be available for customers in California, but the first vehicles won't be delivered until mid 2026. Those will be the pricier Signature version, with the Origin trim following in 2027. Both versions will come with a three-year subscription to the requisite services, which include Level 2+ ADAS known as Afeela Intelligent Drive, immersive entertainment, the Afeela Personal Agent and more. Other features are a selection of media apps, 3D maps, spatial sound and 5G connectivity.


We're getting a closer look at the near-final Afeela 1 tomorrow, so you can expect detailed impressions of the revised vehicle and its features later this week.

90k? What the hell?? I was expecting this to be ~40-50k, being a Sony-Honda product...

Why would one pay ~20k more than an Air for what looks like a cheap knock-off of it?

Also, why are the headlights recessed compared to how they were on the concept? I also think that the sensors up top are extremely ugly, but if the ADAS is good, it may be worth it. In my opinion, this is essentially a Model S but better (as in, both are tech-focused over "driver-focused," but this seems to have better technology).

 

[DeaneG]

...Why would one pay ~20k more than an Air for what looks like a cheap knock-off of it?...

I'd pay $10K more for native Google maps and voice assistant, which I expect this will have.

 

[xponents]

I'd pay $10K more for native Google maps and voice assistant, which I expect this will have.

That's fair, but if I recall correctly, isn't range a relatively important factor for you?

Also, I'm a bit confused about this, so I hope somebody can clear it up: Does the Model S have actual Google Maps or not? I have heard many conflicting opinions regarding this. If it does, is there a reason (other than the obviously horrible build quality/interior) that you didn't pick it?

 

[DeaneG]

That's fair, but if I recall correctly, isn't range a relatively important factor for you?

Also, I'm a bit confused about this, so I hope somebody can clear it up: Does the Model S have actual Google Maps or not? I have heard many conflicting opinions regarding this. If it does, is there a reason (other than the obviously horrible build quality/interior) that you didn't pick it?

Yes, but with access to Tesla and Rivian networks, range is less of an issue.

Tesla uses Google maps database with their own navigation routing engine, as does Rivian, BMW, and many others. I came from a model 3 performance, and have no wish to buy another brand T.

I doubt I'd be interested in the Afeela, but am looking at other cars lesser than Lucid solely because they use Google apps.

 

[xponents]

Yes, but with access to Tesla and Rivian networks, range is less of an issue.

Tesla uses Google maps database with their own navigation routing engine, as does Rivian, BMW, and many others. I came from a model 3 performance, and have no wish to buy another brand T.

I doubt I'd be interested in the Afeela, but am looking at other cars lesser than Lucid solely because they use Google apps.

All valid points. Hopefully, Google/Lucid work out the licensing issues and bring Google Maps to the Air (although II still do think the apps should be in the native navigation, as it is based on AAOS anyways)!

 

[Amster]

Wow, I wasn't expecting this to be a real car so soon. It was so far away from that when I sat in it. I want to see what they did to the interior. I can't believe they didn't change the name for the production car.

 

[Pragmatic]

Not really so soon. Mid 2026 for upper level car and 2027 for lower level.

 

[Neurio]

Afeela 1

Afeela 1 more punny joke coming...

 

[hydbob]

Afeela this will flop

 

[Tim-in-CA]

Afeela gurgling in my stomach and it’s a not good!