Sony and Honda just announced their new electric car brand, Afeela

[Tim-in-CA]

Definitely has a Lucid Air vibe to it. The brand name is HORRIBLE… they probably spent millions with a marketing firm to come up with that terrible name!

Sony and Honda just announced their new electric car brand, Afeela

Afeela is set to be a new EV brand for Honda and Sony.

www.theverge.com

 

[Dortreo]

Will every EV sedan in a few years be a copy of the Lucid Air? Derek Jenkins must be flattered.

Also, the Afeela name is laughable. Then again, I never thought Americans would buy a car named KIA.

 

[joec]

Please tell me the name is a joke.

 

[Bob Lahblaw]

….Also, the Afeela name is laughable….

I feel ya

 

[Tim-in-CA]

Please tell me the name is a joke.

Hopefully all the ridicule will convince them to change, but the Japanese tend to stand their ground. I hear that the entry model will be the Cop-A-Feela!

 

[DJL]

Will every EV sedan in a few years be a copy of the Lucid Air? Derek Jenkins must be flattered.

Also, the Afeela name is laughable. Then again, I never thought Americans would buy a car named KIA.

It looks rather bland to me. I lacks the flair of the air scoops on the hood, the design of the sides and the front. It just is not very attractive or appealing.

 

[Janger]

Not relevant. I hope to be driving my lucid for a long time.

 

[Ksa23]

not Afeelin' this.. that rear corner angle looks exactly like Lucid

 

[Dawgly]

It's the door handles that give it that extra je ne sais quoi.

 

[stratus]

Gee, wonder where they got that design from.

 

[HariK]

Imitation is the best flattery.

 

[Artemis]

I rather think the front looks like the VW XL1, the rear quarter looks like a Porsche 911 and the rear end and silhouette of the car looks like a Lucid Air. Overall... not that convinced by this car's design and the name is a bit . I wonder how many meetings they had before they decided "yes, Afeela sounds brilliant".

 

[hellolucid]

I kinda like the design. Looking forward to its release.

 

[Tim-in-CA]

More pictures and Lucid mention …

Sony Honda Mobility's Afeela Prototype Is A Delightfully Minimalist Posh Electric Sedan - The Autopian

The Sony Honda Mobility Afeela is a refreshingly minimalist electric sedan prototype with a decidedly posh bent.

www.theautopian.com

 

[Tim-in-CA]

Please tell me the name is a joke.

Sonda or Hony would have been better than Afeela!

 

[CraZ8]

I guess their first off-road vehicle will be the Afeela Pain

 

[joec]

I guess their first off-road vehicle will be the Afeela Pain

I’m sure it sounds better to a Japanese speaker. But usually these things get tested for a worldwide audience by the branding folks. For companies as large as Honda and Sony, at least. They probably paid more than 6 figures to come up with that name.

 

[joec]

AND it has a yoke.

 

[Cosmo Cruz]

Wow. I will definitely check this out. It looks like son(y)-of-Lucid. Wonder if they plan to use Peter's drivetrain too ?

@joec are you kidding me ?

 

[DeaneG]

Looks like they took an Air, and hit it hard with an ugly stick.