Let’s not offer stock advice during bear market. Each do your own due diligence and engage at your own risk.
I can give you my own stories. In 2006 and 2007, I was cost averaging down AMEX all the way from $30 to $13 when it was peaked that time at $60. When DJIA went to 7800, I was margin call and liquidated at $11. Today, it’s at $157 and peaked in 2022 $195. Same was SBUX, I got margin called at $7, today it is at $102. Neither did American Express nor Starbucks went bankrupt yet bc they are punished luxury goods during fear of Great Recession of 2008 on mortgage crisis.
In 2016, I picked up another luxury brand RH at $25 during their crisis. But I then completely forgot about it after I decided to take a break and set auto sell order at $35. The order was expired and I didn’t check that account until I was cleaning my home office moving in 2021. I was merrily surprised it didn’t get executed. In the midst of pandemic, I liquidated all at $640 for profit taking, today it is at $260. I was very pleased and order AGT as my treat.
Back to 2022, I have cost average down LCID, $36 to $11. Am I loading more? Maybe, not sure. Am I selling? Hell no from what I’ve learned in history. Will I be margin called this time, no, I could just let this one sleep on it.
In the end, how great company can be is all up to its own execution navigating through crisis. Buy in bear, sell in bull, don’t be a sheep! Most importantly, don’t gamble on rent money! If you think any company will be around in 10 years, buy and hold. If you don’t, walk away find other things better. Holding equity over 5 years is “investment”, less time than that is “speculation”. Less than 1 year in and out flipping is just straight “gambling”. Unless you are professional watching tickets all the time long/short position everyday, just don’t bother. And keep your day job even you get lucky!