xponents
Active Member
- Joined
- Nov 28, 2022
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- Location
- Edison, NJ
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- Kia EV9, future Air?
How do you get in(other than having an air, obviously)?
It literally says owners. You and I are both out of luck unless they extend the definition of owners to include shareholders.How do you get in(other than having an air, obviously)?
By this, I meant how do you get the invite earlier than others?(assuming you own an air)It literally says owners. You and I are both out of luck unless they extend the definition of owners to include shareholders.
Like any new program, based off geography to HQ since the first Owners Club event was the Northern California Rally. Just give it time and it will spread across the country and globally thereafter.By this, I meant how do you get the invite earlier than others?(assuming you own an air)
oops my bad.By this, I meant how do you get the invite earlier than others?(assuming you own an air)
What auto manufacturer, other than Rivian hasn’t cut prices and/or provided incentives in the last year and a half? I don’t understand why some people feel that it’s not ok for Lucid to adjust to the shit storm, which is our economy right now. I’m not saying that they should get into a price war with Tesla, but they need to do what they need to do to get people into their cars.
I haven't receive mine even though I lived on the other of the mountain from Lucid HQ.Like any new program, based off geography to HQ since the first Owners Club event was the Northern California Rally. Just give it time and it will spread across the country and globally thereafter.
It is not widespread yet. They have just tested it with a small number of owners, and will then be opening it up more.I haven't receive mine even though I lived on the other of the mountain from Lucid HQ.
Well said Mike. Only one player in an industry is the low cost producer. Only that player wins in a price war. Lucid needs to compete on product, brand, experience not price/cost. The Club point is excellent because it is about the experience. It reminds me. 20 years ago when I bought a BMW M5, in those days every M owner was invited to participate in a free two-day driving experience in South Carolina. You pay for airfare, BMW pays for everything else. Hotel, food, drinks, cars. 2 days of immersion marketing. Not sure of the ROI but it was a brilliant experience in a brand echo chamber with your peers for 2 days.Lucid’s problem isn’t price it is marketing. They have to open more show rooms and make it easy to test drive. I never bought a Porsche or Mercedes because it was cheep . I was very disappointed that their new COO is another engineer. If they keep trying to make the wheel rounder they will fail. The Saudi money is a mixed blessing. It’s giving them a lot of time but at some point their patience will run out.
As an ex Boston Consulting guy, I know a price driven volume strategy that leads to the low cost position can work. It certainly worked for Texas Instruments in the pocket calculator business and Henry Ford in the early days of the car business. But as Alfred Sloan said in “My years at General Motors” he couldn’t beat Ford at it’s own game and developed a new game based on market segmentation and trading up. Lucid needs to become the Porsche of EV’s. But to do that they have to build a loyal following and do it quickly. I find it hard to believe they haven’t started Lucid Clubs and energized their loyal but small following to start creating noise. But a lot more show rooms followed my more service centers are the next step and it needs to happen soon. The best product is a necessary condition to win the high end nitch game but it isn’t sufficient. The opportunity won’t last and it needs to be taken quickly. I love my GT but don’t want it to become a DeLorean. Mike
I believe the price cuts are temporary to move stagnant inventory. Having cars sitting around waiting/hoping for a buyer is not a winning strategy. Yes they do need to find a way to move to profitability but that unfortunately is going to take a while. The Gravity will not be the savior since it is most likely a year or more away for first shipments. They need to move the RWD Pure models now!!
Non-Tesla employees (the press, car owners...) have classified Tesla as a luxury brand.
However, I got curious because they wouldn't give my car a car wash after a service appointment so I read manual, literatures and searched in its web site and never found the word "luxury."
The article below seems to imply that Tesla refuses to claim itself as luxury because of its philosophy:
You're right. I'm not saying Tesla was never luxury. But it definitely hasn't been for a long time. Times have changed, and they have not changed with it, and chose to move downmarket instead. Totally fine - just not luxury.Industry publications and the like have Tesla classified that way since it's in that price category, and given that there's no formal definition of luxury car, saying that it's one because people say that it's one isn't as absurd as it might seem to some people. It's "luxury" in terms of having features that are luxuries as opposed to necessities, and that don't exist on most cars. It's not luxury in terms of luxury appointments and can't compete with Lucid in that respect.
As far as car washes go, it was a standard thing for Tesla and went away when California was hit with a drought. It's fair to say that they might have cut it out anyway, but at one point, Tesla's service was definitely at the luxury level. When I showed up, I was greeted by name, treated well, given a nice loaner, and they even brought the car back to my house when it was ready, and they picked up the loaner. These days, going to service means lining up until somebody with a clip board or the equivalent treats you more like the next in line than as a person with an appointment who should sit down and have coffee while they go over your concerns. And back then, they reviewed logs ahead of time, told you what else they planned to do that you didn't even know about, etc. Even with the Model 3, they did a lot of things for me early on that they didn't have to, since they weren't defects or warranty items.
The cars might not have had luxury appointments as Lucid does, but on balance I preferred their cars over an ICEV with more luxury appointments that existed at the time. There was no competition. I still think that Tesla's cars are good. The company itself isn't what it once was, and neither is customer service. But they were the first cars I had that got better with age due to updates. And not everybody is looking for a luxury car as opposed to a premium car if it means getting a car that performs well, it fun to drive and has lots of features that go beyond what other companies do.
I remember when luxury cars had air conditioning, power windows, power brakes, power seats, automatic transmissions, power antennas, leather seats, and all sorts of luxury features that you do find on a Tesla, for those features that still exist on modern cars. It's subjective and a moving target.
You're right. I'm not saying Tesla was never luxury. But it definitely hasn't been for a long time. Times have changed, and they have not changed with it, and chose to move downmarket instead. Totally fine - just not luxury.
Okay why have I never thought of that? Genius..The cost of a Pure vs 6 powerwalls is $75K vs $55K. Think of all the solar owners who might consider a battery backup...wouldn't you like to park a Lucid in your garage for $20K more? All that's needed is completing V2H and marketing.
We've brought this up multiple times over the past 2 years, it's just cutting that red tape to get V2H approved is tough and Lucid is right in not stressing or marketing that point until they can get approval from the local utilities.You guys are right. Lucid cannot compete with Tesla (neither can any US or European company) as a low cost EV producer. Chinese companies can and will. Branding as a luxury car and working that niche is the key to Lucid's long term survival. Temporary price "incentives" if needed to keep operations going are understandable as long as it doesn't affect the brand perception. But innovative marketing to maintain the niche market is needed. For example, in another thread , I pointed out that a Lucid battery has the same capacity of over 6 Tesla powerwalls. The cost of a Pure vs 6 powerwalls is $75K vs $55K. Think of all the solar owners who might consider a battery backup...wouldn't you like to park a Lucid in your garage for $20K more? All that's needed is completing V2H and marketing.
This was from my solar provider so take it with a grain of salt, but when they were applying for permits, there was a list of pre-approved equipment they could install in order to obtain said permit. With the passing of NEM 3.0, it's very apparent to me that SoCal Edison is doing everything in its power to prevent battery backups and force consumers to continue to draw from the grid, while gleefully taking all the excess solar generated and paid out at steep discount.Hydbob, I come from a place of ignorance over the the local and state regulations regarding V2H. I would like to understand better. It seems to me that V2H functions the same as a battery backup (especially with a pre-existing solar system) whereas V2G would be more complicated. Thanks