- Joined
- Aug 23, 2020
- Messages
- 3,347
- Reaction score
- 3,746
- Location
- Paradise Valley, AZ
- Cars
- Lucid GT
- Referral Code
- K9WIJHB0
It is pretty simple, the OP looked at the Gravity forum without looking at the two sub forums
It is pretty simple, the OP looked at the Gravity forum without looking at the two sub forums
Ordering / Pricing / Production / Deliveries
Photos / Videos / Reviews
So he is possible correct about the low volume of posts at the top level of the Gravity forum but by not looking at all of the sub-forums, he is not correct about the overall number of Gravity posts.
I agree — Lucid has done a horrible job at getting the word out. Most people ask me what is Lucid? (Luci, in my case ). Their advertising department is probably empty. I do love all the attention to the beauty!A couple is 2. The forum posts per day = ~6.
So the Original Poster was not far off in quantity, and the assessment of a lack of ‘buzz’ is certainly valid when considering that the Gravity and Air are amazing technological feats.
There is something to consider about this lack of buzz, and Lucid and this Lucid forum should be wondering such: Having built a better mouse trap, why are only 1 in ~1 million people in the USA beating a path to this forum door?
In addition to being a potential Lucid buyer, I have a startup myself that’s working on ‘revolutionizing lifestyle’. So I consider this lack of buzz, and potentially a lack of sales, from the perspective of a buyer potentially owning a brick (a la Fisker). But more importantly, I’m curious how the market receives a new product and what convinces them to buy.
From both perspectives, my opinion is that Lucid may have mastered the art of packaging EV technology, but it has not packaged excitement so well. While the Air is a beautiful sport sedan, the Gravity is a capable-looking (but not cutting-edge) station wagon.
In my opinion, the design language of the Gravity leans a little too hard towards ‘conventional’, and misses an opportunity to be ‘as unique in appearance as it is in capability’.
We purchased an Ioniq 5 as a companion car to a Gravity or other 6-7 seater. It performs admirably as a compact and eye-catching hatchback, and the sliding/reclining 2nd row means I can fit a wheelchair on its side in the cargo area without folding down the chair or losing any seats.
Similarly to Gravity, the Ioniq 5 is another example of a vehicle package ‘only possible with an EV drivetrain’, and the Ioniq 5 certainly looks the part.
But there’s more missing from Lucid than ‘cutting-edge design language’; what’s also missing is just language itself…as in communication via photos, videos, and what we’d generally call ‘multimedia’.
The order site is woefully lacking for anyone other than the Lucid Faithful. I had to create my own little presentation of vehicle combinations for my wife to consider side by side. There’s few photos of the interior trim.
All in all, Lucid has a 1990’s era website that is struggling to sell 2027 era EV tech in a 2015 body style.
But design language can be quickly fixed with different wheels, headlights, and captain’s chairs, while corporate culture is more difficult. And I think that Matketing needs to double down and live up to the standard set by Lucid Engineering.
Lack of Lucid engagement = lack of buyer buzz. Why is there so little information available on the website or social media?
I’ve been trying to get info on the Gravity storage dimensions for the same wheelchair consideration as we had for the Ioniq 5, but there’s been little information available to potential buyers, and none when it comes to interior dimensions (and yet I’m sure every competing car builder had this information within days of photographing the Gravity at the LA Auto Show last year).
So this post is too long for a first, but it contains equal parts hope and frustration that I think reflects my thoughts as well as others.
Here’s hoping that 6 posts a day become 6 million site visits a day.
You're being extra nice.It is pretty simple, the OP looked at the Gravity forum without looking at the two sub forums
Ordering / Pricing / Production / Deliveries
Photos / Videos / Reviews
So he is possible correct about the low volume of posts at the top level of the Gravity forum but by not looking at all of the sub-forums, he is not correct about the overall number of Gravity posts.
Sounds like you want in on this "Armchair CMO" discussion.A couple is 2. The forum posts per day = ~6.
So the Original Poster was not far off in quantity, and the assessment of a lack of ‘buzz’ is certainly valid when considering that the Gravity and Air are amazing technological feats.
There is something to consider about this lack of buzz, and Lucid and this Lucid forum should be wondering such: Having built a better mouse trap, why are only 1 in ~1 million people in the USA beating a path to this forum door?
In addition to being a potential Lucid buyer, I have a startup myself that’s working on ‘revolutionizing lifestyle’. So I consider this lack of buzz, and potentially a lack of sales, from the perspective of a buyer potentially owning a brick (a la Fisker). But more importantly, I’m curious how the market receives a new product and what convinces them to buy.
From both perspectives, my opinion is that Lucid may have mastered the art of packaging EV technology, but it has not packaged excitement so well. While the Air is a beautiful sport sedan, the Gravity is a capable-looking (but not cutting-edge) station wagon.
In my opinion, the design language of the Gravity leans a little too hard towards ‘conventional’, and misses an opportunity to be ‘as unique in appearance as it is in capability’.
We purchased an Ioniq 5 as a companion car to a Gravity or other 6-7 seater. It performs admirably as a compact and eye-catching hatchback, and the sliding/reclining 2nd row means I can fit a wheelchair on its side in the cargo area without folding down the chair or losing any seats.
Similarly to Gravity, the Ioniq 5 is another example of a vehicle package ‘only possible with an EV drivetrain’, and the Ioniq 5 certainly looks the part.
But there’s more missing from Lucid than ‘cutting-edge design language’; what’s also missing is just language itself…as in communication via photos, videos, and what we’d generally call ‘multimedia’.
The order site is woefully lacking for anyone other than the Lucid Faithful. I had to create my own little presentation of vehicle combinations for my wife to consider side by side. There’s few photos of the interior trim.
All in all, Lucid has a 1990’s era website that is struggling to sell 2027 era EV tech in a 2015 body style.
But design language can be quickly fixed with different wheels, headlights, and captain’s chairs, while corporate culture is more difficult. And I think that Matketing needs to double down and live up to the standard set by Lucid Engineering.
Lack of Lucid engagement = lack of buyer buzz. Why is there so little information available on the website or social media?
I’ve been trying to get info on the Gravity storage dimensions for the same wheelchair consideration as we had for the Ioniq 5, but there’s been little information available to potential buyers, and none when it comes to interior dimensions (and yet I’m sure every competing car builder had this information within days of photographing the Gravity at the LA Auto Show last year).
So this post is too long for a first, but it contains equal parts hope and frustration that I think reflects my thoughts as well as others.
Here’s hoping that 6 posts a day become 6 million site visits a day.
Oops! Don’t tell me I’m the odd one out. As per my interpretation from previous posts there are considerable members in late 30’s and early 40’s. Many of them are spectators. Compared to other forums I see people here being more professional and respectful.The confusion for me was the thread title "Forum traffic seems slow" which means to me the complete forum. Some of you are simply talking about the Lucid Gravity section part of the forum. I understand now.
This forum software does not provide individual based section statistics so I cannot provide that.
Regardless, if you simply look at only one thread in the Lucid Gravity section, it's averaging 29.5 posts per day. (384 posts divided by 13 days at the time of this post):
As people start placing their design orders, I will look into putting together a tracker just like we did with the Air.
In the meantime, post your design builds here.
- Joe
- Replies: 386
- Forum: Ordering / Pricing / Production / Deliveries
My observation is that the Lucid buyers are an older demographic and most don't use online forums. I can see my older siblings with a family, parents, uncles, etc purchase a Gravity, but none of them even know that an online forum exists.
If I had to make a guess, I would say this forum captures maybe 10% of the Lucid owners. They just don't know or care about the forums and most likely are in a Facebook group because they got onboard with Facebook.
And don't forget about Reddit which has traffic regarding Gravity.
I don't expect the forum to be overly busy until mid-size when there is an influx of younger owners who seek out online forums such as these.
I’m 37 . @LucidDropkick is younger than me. So is @segbrk.Oops! Don’t tell me I’m the odd one out. As per my interpretation from previous posts there are considerable members in late 30’s and early 40’s. Many of them are spectators. Compared to other forums I see people here being more professional and respectful.
As somebody mentioned earlier the response for the gravity posts might be relatively lower compared to others. It is falsely representing the over all forum activity.