I'm asking myself why I got so hot and bothered by this video.
There are some buyers who won't buy a car because they don't like its styling, and other buyers who are put off by the features, and other buyers who do not think the car is up to snuff technologically, and buyers who worry about reliability or quality, and buyers who can't deal with the price point.
But the one thing that scares buyers off almost universally is a fear that the automaker will not be around for the duration of their anticipated ownership.
What bothered me so much was Munro's pressing of this singular point to the exclusion of any other discussion about the car and the company, the deep pockets behind the brand, the coming product line expansions, and the recent factory construction that no insider would fund if they thought bankruptcy was looming. This was, after all, an interview on an "investing channel" where all those things should have been highly relevant to any responsible analysis. I really don't understand what someone like Munro was even doing there.
It's like interviewing Musk on foreign policy. It's nothing but a stage from which to drive a personal agenda, parlaying supposed expertise in some unrelated area to a pretended expertise in another.