Our brains prefer video input and will use a lot of energy processing the input. Hearing gets shunted aside.
When we're driving we're jumping our attention from thing to thing, and using much of our brain's energy to "see". If someone is talking to us we might not "hear" what they are saying if our attention is distracted by an unwary pedestrian or erratic driver. We can not do both...the hearing suffers. When we direct our attention to hearing, the driving suffers. That's why big bass is popular = no attention is required.
We're talking about a different way of enjoying music...something the Lucid does extremely well.
Go out to your Lucid late at night. Get in and make it comfy... turn on the seat heater (it's cold here), roll the seat back and adjust the lumbar and bolsters...seat length. Turn off the lights.
Now put on some Tidal Doby Pro Atmos.
welcome to the Cosmos
folk, if your mind is not blown by this there is something wrong with your system...not your car...your nervous system.