- Joined
- May 1, 2022
- Messages
- 5,726
- Reaction score
- 8,615
- Location
- San Francisco, CA
- Cars
- Air Touring
- Referral Code
- MX1KDTYY
You seem convinced Lucid wants to make the RWD Pure the most awful car in history. Serious question: Why would any company do that?Yes...if it is allowed to be so.
And let's not get into "because they want to force people to buy the more expensive…" blah blah. Because that argument makes no sense to anyone who has ever run a business.
Lucid wants all their products to be as good as they can be in their respective categories at their respective price points. Having a crap car at the entry price point would be the dumbest thing they could do from a branding perspective (and a sales perspective).
The RWD Pure has the potential to net Lucid a rather large group of customers they otherwise simply can't reach at $100k+. No company can force people who don't have the money to spend more money they don't have. All they can do is offer something that they can afford that nonetheless still makes them feel great about buying it.
If the car is not appealing, the brand suffers to that entire group, which is several times larger than the entire audience of GT. Thus, the perception of a majority of the car-buying public becomes "Lucid's cars suck." Which in turn kills the allure of the brand to the higher-paying customers buying GTs.
Of course the GT, the Touring, etc. will always be a bit better. You get what you pay for. But the experience of driving a RWD Pure has to make you feel like you got most of what's great about those cars while spending a fraction of the price. So far, that's how the AWD Pure buyers here seem to feel.
Do you get the impression the executive team at Lucid is just a group of idiots who don't understand basic business practices?