I made it through the whole episode but kept wondering what company he was working for. Just a tad off from reality. And that dream drive pro, wow!
No surprise, he worked at Apple for 16 years. The Reality Distortion Field is alive and well.
Seriously, the parallels between this interview and pretty much any interview with any Apple exec are remarkable. He learned his PR skills well.
This guy will never talk about the current state of affairs. It’s always about where they are headed, not where they are. The people who work under him probably roll their eyes every time they hear him speak.
Now, this is a far cry from an interview with Elon Musk. I didn’t hear anyone promising autonomous driving by the end of the year. But it’s clear there’s some shared DNA in the fundamental belief that they have something to add that’s unique and game changing.
This interview is a great reminder of what Lucid is at its core: a Silicon Valley company. It should be required listening for anyone considering this car.
Just look at where Lucid are located. They have no interest in making “another car.” They want to upend the entire automotive industry. Otherwise, what’s the point?
Now, a lot of folks, including me, love to make fun of that sort of Silicon Valley hubris. But you know what? That level of audacity is what ultimately does lead to the state of the art moving forward. (Makes me miss my old stamping grounds a bit.)
You have to challenge assumptions to change the world. And you have to dream big to do something great. And when you dream big, you sometimes fall flat on your face. Such is life. You pick up the pisces and move on.
People who think things are just fine the way they are generally don’t put a dent in the universe.
There might be a greater chance Lucid falls on its face than it succeeds. But the one thing Lucid won’t do is just plod along and deliver the status quo. If you prefer the status quo, there’s nothing wrong with that. But Lucid is probably not the car company for you.
Like I said. Required listening. If this makes you vomit, consider ordering something else. If you can look beyond the Valley speak and see underneath they are trying to improve the every day experience of driving, then you might just want to come along for the ride. Bumpy as it may be.