I echo the sentiments and concerns on here and would really like to see the company realize it’s full potential. It’s certainly an uphill task for any automaker but more so for ones like Lucid and Rivian.
The wide scale EV adoption has just not materialized as automakers would have liked. Everyone is struggling, BMW, MB, Volvo, Porsche. The numbers are just not there. The vast majority of shoppers prefer hybrids over EV’s. Tesla’s success was almost a mirage, they had no competition to speak of and created market segments and conditions where none existed before. It would be near impossible to recreate that success in this environment. The difference is that none of the legacy automakers would face an existential crisis if their EV plans don’t pan out as intended. It will be but a minor blip in revenue. Unfortunately for companies like Lucid and Rivian there is a zero margin for error, if they don’t want to end up being the next Fiskars.
It’s near impossible to gauge public interest and response. The Air is a great example. I for one think it’s a near perfect electric vehicle. I agree that in certain configurations it has an old school Cadillac kind of vibe but with the metal roof and stealth package this car looks awesome coming down the street. Mine’s a Touring in all black and I even removed the aero caps, I swear it looks like a Batmobile!
On the other hand something like the BMW iX actually sells pretty well. That thing is hideous. So who knows what drives public interest. Maybe the Gravity will be success after all despite it’s “controversial “ looks.