While it's still possible that Lucid doesn't know the cost of options are because it doesn't yet know the cost of the "base" items in terms of impact on manufacturing (e.g., non-glass roof), it's more likely (and I'm theorizing
) that Lucid doesn't know yet what the optimal
price of the options should be.
In terms of their long term survival, I sincerely hope they would have already figured out that part of the equation. Winging it is not a particularly effective path forward to longevity.
If Mr. Rawlinson is serious about lowering the cost of EVs, he would try to price the options as low as possible to foster sales of the lower spec models. Or if Lucid wants to encourage people to buy AGTs, it would price the options so that the gap between AT and AGTs is narrower. Somewhere, there's a point (or points) where profits are maximized, and that's dynamic and not always easy to find.
Agreed. Although I've never mentioned it on this forum, I've always found it very odd to see the price disparity between the highest and lowest trims of this car. I understand he's taking the same approach as did Tesla by releasing the priciest cars first, but the disparity, if you look at the car itself, has never made a lot of sense to me. Sure, the Dream has more 'stuff' in it, but more than double the price? Hmmm. I'm probably alone on this forum in those thoughts, but that's my viewpoint.
It's also possible that Lucid is having supply chain issues like every other manufacturer. Unlike Tesla, it doesn't have the luxury of raising prices weekly, so it may be trying to figure out whether it can use options to lessen the impact of increasing costs. Rivian, I believe, is facing the same issues and recently said that the price of its options is subject to change. Lucid may be waiting to see what the supply situation is before setting prices for its options.
Which is why I mentioned a manufacturer I'm familiar with and just placed an order with. Somehow, even though a brand new electric model for BMW ordered today might not be seen for 6-9 months or more, they have all their options pricing figured out. Further, according to BMW, they have secured enough parts to ensure their upcoming electric cars are not subject to supply chain issues. They're making these cars their priority. Of course the proof is in the pudding and we'll see if they make good on it. However one does know precisely what a fully spec'd out BMW electric will cost today. Lucid? Who knows? Maybe in 6 months. Just odd IMO.
BMW benefits from years of experience and probably from better supply chain management so it knows exactly how to price options to maximize profits. (Of course, it's had its challenges and is now delivering cars missing features from options packages.) I've decided to go with Lucid over the BMW iX. With the options package I wanted, the iX would have been a $100K SUV with little storage capacity and decent though not earth shattering range.
Yes, you're probably right in terms of BMW's experience. Personally I'm not a fan of the iX looks, so at least on that basis, IMO the Lucid is a clear winner. However, as far as pricing is concerned, I still can't fathom that they 'really' don't know what the same parts they're putting in cars now would cost if they were offered as options. It defies my imagination that a start up, that's gotten this far, wouldn't know that. Again, maybe I'm naive and just plain wrong.