I've been trying to figure out why this California bear thing rubs me the wrong way. I think it comes down to my time in NBC's entertainment division on the west coast where I used to enjoy hanging around with the "show runner" crowd.
I noticed that the beginning of the end for a TV comedy series manifested in a certain phenomenon. Most of those shows included at least one or two very colorful characters that were initially used to add a touch of piquancy to the story lines. But as the shows began to run out of creative juice, the writers turned more and more to those excessively colorful characters for whom the jokes came cheaper and easier than writing to more nuanced characters.
I get this same vibe from Lucid marketing. They seem to have run out of new things to say about Lucid's technology, power, handling, design ethos, range, comfort -- all the things that make Lucid such a remarkable automobile. Instead, they're just slapping more bears on the car, taking an initial cutesy idea and now driving it into the ground.
The Lucid Air is much more and better than place names and decals.