Yes, 35 pounds is on the heavy side, especially for a forged wheel. Then, again, these wheels are engineered for cars that weigh over 5,000 pounds and are capable of very strong acceleration and high speed.
I'm not too worried about the effect of that weight on efficiency, given that the mass is more concentrated around the hub than in most wheel designs. It's more of a ride/handling concern for me . . . IF those wheels are significantly heavier than the Lucid wheels. That's the big unknown for me right now.
I only had a brief email exchange with The New Aero. They do respond to inquiries, though, sent through the contact information on their website. (Make sure their answer doesn't land in your spam folder, as it first did in mine.)