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- Lucid Air Grand Touring
I should also add:Yes, in terms of SUVs, most of the Japanese and Korean players are in the 100k units/yr range. However, these numbers include both 5 and 7 passenger SUVs. And the ASP on these ICE SUVs are between $40,000 to $60,000. I used to own a Lexus RX450h, the top-of-the-line RX when I bought it (2017 Model). I trade it in for my R1S.
The Lexus RX is an excellent vehicle. I had ZERO problem with in in my 6 years of ownership. It had 360 degree view, HA, Adaptive Cruise, etc. etc.. Pretty much what my 2012 Lucid Air has today! No, it didn't have FSD!
To make the ICE to EV SUV conversion en mass, the economic gap needs to be narrowed. That, I think is what Rivian is focusing on. As mentioned by others, Rivian is switching to internally designed drive trains, streamlining wiring harnesses to reduce weight and cost, squeezing out more efficiencies "a-tenth-of-a-kWh" at a time, etc.. That said, you've also seen Rivian went from long-reservation and delivery times to now you can shop online for inventory vehicles that can be delivered within 1 week. If indeed there is a massive conversion from ICE SUVs to EV SUVs because it is so darn compelling and the cost difference be damned, Rivian will still be flooded with back orders.
I don't think there is any mystery here. It is economics. EV conversion needs to get much closer to existing ICE offerings before we see the conversion momentum. Again, "Reality, what a concept!"
> Range Rover's SUV sales in the US drooped precipitously in the last couple of years. Yes, there is ICE to EV SUV conversion, as long as the "Economic Gradient" is favorable. This is akin to the first-law of thermodynamics!