Having the "greatest" chassis tech does not equal sales, no matter what the marketing budget is. How many cars does Lotus sell? The market is littered with companies with great tech that failed. Car enthusiasts buy cars with great chassis tech but that is not the majority. Many people are more interested in software and features inside the car and Lucid is just not there yet. There is also a very small market for expensive EV sedans that is now split across several vendors, including Lucid. This was not the case when Tesla launched the Model S. Lucid made the mistake that they could sell large numbers of expensive EV sedans, following the Tesla model, but the market is very different. This set expectations that Lucid cannot meet which killed the stock. The Gravity is likely to do better because it is an SUV but, again, expensive and limited market. The "street" sees this and does not see a turn around in the reasonable future, thus the stock is getting killed.