Similar to the range, it is important that Lucid establish its brand as being superior in engineering to Tesla and all the others in every possible way. Sapphire does that.
I may never buy a Sapphire. But the fact the Sapphire exists is part of the reason many will buy a GT, or a Pure. It lends the brand credibility. Something they so desperately need.
Now, looking at the market today, that maybe could have taken a back seat to a few other things. But five years ago, when literally no one had ever heard of Lucid, it was a good strategy.
They are so close to the finish line with it now, of course, that it makes no sense to abandon it. It’ll still generate some headlines.