Gravity Launch

[xponents]

Ain't it the truth. Well, I'm still looking forward to putting in my order for our new Gravitas, er, Graviton, er, Gravellon, er Gravyboat, er . . . .

If the car is called Gravellon, or Gravyboat then I would want nothing to do with that car from that point on

 

[Bobby]

Jesus…what now?

Worst case, rename.

 

[xponents]

Worst case, rename.

I don't know if it's just my limited knowledge of the law in this regard, but isnt Gravity just a broader term, in addition to the fact that they both serve in different spaces (although they are both EV related)? Wouldn't it only be a trademark violation if they both were in the same space (eg: there was another car called the fisker gravity)?

 

[Bobby]

I don't know if it's just my limited knowledge of the law in this regard, but isnt Gravity just a broader term, in addition to the fact that they both serve in different spaces (although they are both EV related)? Wouldn't it only be a trademark violation if they both were in the same space (eg: there was another car called the fisker gravity)?

That’s what the lawsuit indicates, that they are in the same space. The defense is, they are not.

 

[hydbob]

Can't believe you said Gravy boat instead of the obvious Gravytrain...I'm in for this. Lucid Gravytrain

 

[Bobby]

How about the F = GMm r2?

 

[xponents]

How about the F = GMm r2?

I think I'm pretty sure the science teacher parking lot at my school will soon be full of Lucid F = GMm r2's!

 

[hmp10]

I don't know if it's just my limited knowledge of the law in this regard, but isnt Gravity just a broader term, in addition to the fact that they both serve in different spaces (although they are both EV related)? Wouldn't it only be a trademark violation if they both were in the same space (eg: there was another car called the fisker gravity)?

Patent and trademark law is a minefield. Although U.S. trademark law says that generic or geographic terms cannot be trademarked, try telling that to Apple, Amazon, even Lucid.

After retirement, my college linguistics professor had a very lucrative second career as a consultant for patent and trademark court cases. In discovery and at trial there could be reams of essays and hours of testimony on the origin of words, their changing use over time, regional differences in their use, whether or not a word had become genericized, etc. His billing for a big case often ran into six figures, and he wasn't even one of the attorneys.

If you're really interested in the subject, you might start here:

Generic Terms Legally Excluded From Trademark Protection

What are generic terms, which are not protectable as trademarks, and how can an initially valid trademark become generic and unprotectable?

www.justia.com

 

[PhotoEye]

Patent and trademark law is a minefield. Although U.S. trademark law says that generic or geographic terms cannot be trademarked, try telling that to Apple, Amazon, even Lucid.

After retirement, my college linguistics professor had a very lucrative second career as a consultant for patent and trademark court cases. In discovery and at trial there could be reams of essays and hours of testimony on the origin of words, their changing use over time, regional differences in their use, whether or not a word had become genericized, etc. His billing for a big case often ran into six figures, and he wasn't even one of the attorneys.

If you're really interested in the subject, you might start here:

Generic Terms Legally Excluded From Trademark Protection

What are generic terms, which are not protectable as trademarks, and how can an initially valid trademark become generic and unprotectable?

www.justia.com

Simply put, infringement claim = lots of time x lots of $ x lots of lawyers x lots of unwanted media. UGH!

 

[Andretex]

I agree that Lucid should win the dispute. But if they do not, in going with the theme of Air and Gravity, I think the new SUV should be called Aether.

https://en.wikipedia.org/wiki/Aethe...dieval,universe beyond the terrestrial sphere.

 

[xponents]

I agree that Lucid should win the dispute. But if they do not, in going with the theme of Air and Gravity, I think the new SUV should be called Aether.

https://en.wikipedia.org/wiki/Aether_(classical_element)#:~:text=According to ancient and medieval,universe beyond the terrestrial sphere.

That’s a really good name actually!

 

[Dortreo]

I agree that Lucid should win the dispute. But if they do not, in going with the theme of Air and Gravity, I think the new SUV should be called Aether.

https://en.wikipedia.org/wiki/Aether_(classical_element)#:~:text=According to ancient and medieval,universe beyond the terrestrial sphere.

I think you just named their midsize.

 

[Bunnylebowski]

How about Lucid Ether?

 

[BradSholl]

So, an SUV that puts people to sleep when they drive it?!

 

[Bunnylebowski]

Yeah it’s part of their meditation/relaxation space themes!

 

[hmp10]

An article about Lucid's strategy in making an SUV it's second product instead of its first:

He Owns Lucid Air and Says He Is So Glad Lucid Gravity Isn't The Company's First Offering

Two days ago when we saw the 1st pre-production Lucid Gravity dropping into the general assembly one excited Lucid enthusiast said Lucid Gravity should have been the company's first offering. But the reply I heard baffled me, and yet it was so true.

www.torquenews.com

 

[hydbob]

An article about Lucid's strategy in making an SUV it's second product instead of its first:

He Owns Lucid Air and Says He Is So Glad Lucid Gravity Isn't The Company's First Offering

Two days ago when we saw the 1st pre-production Lucid Gravity dropping into the general assembly one excited Lucid enthusiast said Lucid Gravity should have been the company's first offering. But the reply I heard baffled me, and yet it was so true.

www.torquenews.com

Funny glad you got quoted

 

[hmp10]

Funny glad you got quoted

I put up that comment in response to another comment that Lucid had made a major mistake by not launching the company with an SUV and instead going with a Buick or Ford Taurus wannabe that would only appeal to 70-year-olds. During the subsequent exchange he finally outed himself when he said there were four Teslas in his family.

I'm not generally a fan of these repost sites, but in this case "Torque News" conveyed the context and elaborated on my views accurately.

 

[borski]

I put up that comment in response to another comment that Lucid had made a major mistake by not launching the company with an SUV and instead going with a Buick or Ford Taurus wannabe that would only appeal to 70-year-olds. During the subsequent exchange he finally outed himself when he said there were four Teslas in his family.

I'm not generally a fan of these repost sites, but in this case "Torque News" conveyed the context and elaborated on my views accurately.

I’m sorry, your middle name is “Springpasture”?

 

[hmp10]

I’m sorry, your middle name is “Springpasture”?

There's a long story behind that.