I know where you're coming from, but it's not a terrible thing for people to be asking for it. It sends a demand signal which could possibly tip the scales between them offering it vs not offering it. I don't think that case is likely, but it's not out of the question. It generally doesn't hurt, especially if you're already in a conversation with the service centers about something else.
This could be a revenue generating item for cars which are under warranty, whereas so much of the work that is done today is covered by warranty and doesn't generate any $.
As an owner with a car that's under warranty, this would not something that I'd expect to be provided at zero cost. The existing hardware is as advertised and is not the subject of a recall. If they want to do it for goodwill, that would be lovely, but pulling in a $1MM+ in service revenue for a company that likely has very little service revenue to date seems like it would be worthwhile. They could charge quite a bit for the upgrade, too, I suspect, regardless of the underlying cost of said hardware.