Lucid Announces Timothée Chalamet as Our First-Ever Global Brand Ambassador

marqie

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A celebrated actor and a creative force, Timothée will headline Lucid's new marketing campaign for our groundbreaking SUV, the Lucid Gravity.

To learn more, check out our press release and blog post.

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Smart move, especially when I consistently see and hear comments like "Lucid is for old people". Hopefully he brings more awareness to the brand with the younger demographic.
 
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I wonder how the market will perceive this, but glad Lucid is looking at different target markets. Hopefully my friends Dune Pinball machine shows up soon and we get a picture of it by the Lucids!

 
Serious question: Will the re-re-launch of the Gravity be in 2025 or 2026?

Quickly coming up on a year of that famous Nov. 7th reservation window opening with the promise that deliveries will happen promptly, not like Tesla or even the Air launch.

Then was the spring "launch" event.

Then the late spring "test drive launch" event where I was in a cue of people and literally drove the car for less than 10 minutes.

Then the anticipated "first delivery launch event" in Arizona that fizzled.

I bet we see a "Dune Launch event" this fall in 2025 but still don't see meaningful deliveries until spring of 2026.

Not trying to be negative, just taking my rose colored glasses off. Had they said in Nov. of 2025 that the car wouldn't be delivered meaningfully for another 18 months, I would have leased another car. Instead, we've been ubering and borrowing friends and neighbor's cars for many months now and it is a pain in the a$$.

The Rivian is looking better and better every day. I can get one in a matter of weeks and they are everywhere on the roads in Northern California.

Just deliver the Damn Gravity already, with HUD as promised.
 
Ah, same. Wish I had the time to work out… (or made the time more likely)
You have the time. It’s a choice. It took me until my 30s to realize how important it was, but it was always a choice.

It just feels like a really crappy choice at the beginning, for a while.
 
Thank goodness we finally got a celebrity that can bring awareness to these incredible Lucid vehicles! No one knows about them, but I feel that is all about to change!!!
I recently came back from a roadtrip to Zion National Park and Bryce Canyon National Park, i wanted my kids to experience the night sky and see stars.

I hear people say, “oh, it’s a Lucid”, and “I never seen a Lucid before”, also, when you tell them it’s made in Arizona, they look at you, and probably thinking that you’re lying, 😅. I tell them, check it out online, Lucid Motors. 😅.

People are not aware or know anything about Lucid, I think this is a good.
 

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You have the time. It’s a choice. It took me until my 30s to realize how important it was, but it was always a choice.

It just feels like a really crappy choice at the beginning, for a while.
You're doing good. You figured it out a a lot earlier in life than I did!
 
Smart move, especially when I consistently see and hear comments like "Lucid is for old people". Hopefully he brings more awareness to the brand with the younger demographic.
We must travel in completely different circles. No one I know has ever heard of Lucid before--unless they already own a Tesla.
 
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