I think other CEO's and leaders have figured out it's a lot easier to move product and get rich by not being polarizing, so it is odd that Elon let's it all hang out. On the other hand, he gets to have an opinion on the world and it's a shame that a person that holds different views is discounted as a fascist, racist, intolerant and/or incapable of doing or building great things.
Maybe if one where to have the chance to have a beer with Elon or Trump, it's entirely plausible the tweets and sound bites are not representative of the real person. The same is true for a person one does hold in high regard, it might just be a facade? I didn't buy a Lucid because I agree with Mr. Rawlinson politically (I have no idea if I do or do not and frankly I don't care). I agree that the Tesla brand projects a lot to others on the road, but not all of it is because of Elon and his views, rather its the "face" of EV's of some folks simply dislike EV's (and there isn't anything wrong that in world where we profess tolerance).
Despite what the socials have tried to delude us into thinking, the real world is where 99% of people with wildly different views and backgrounds all peacefully coexist and care about the well-being of others.