Sneak Peak of Oscars Commercial

Not bad. Too bad viewership of award shows has been dropping. Hopefully this gets Lucid the eyeballs they need.
 
Quick impressions:
  • Definitely oriented toward Lucid brand awareness. No stats regarding the Air Itself, including range, price, hp, etc.
  • Nothing even about production status, how to order, etc.
  • Nice to see they’re featuring the red Air. Guess no greys or silvers to film :D
  • Seeing a commercial like this makes you realize how good the drone work is in @Jon_Rettinger’s video.
  • It’s tough to record a script like that without seeming smug. The narrator almost nailed it.
  • The lighting scheme reminds me of an Infiniti commercial, but the ad overall works. Not as good though as Joe Isuzu.
 
Yeah that was a solid ad, meant specifically for brand awareness. Makes sense; need to get their name out there and better known.
 
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