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You sure don’t let facts get in the way of a good hypothesis. The reason Rivian hasn’t reduced the price of the R1S is because the waitlist for orders placed today at the full price is measured in years. Rivian has a thousand problems, but demand is not one of them. While everyone else is cutting prices, Rivian still struggles to meet demand and instead is making great progress on vertical integration. Citing their quarterly report rather than a hit piece would lead to a better conversation.The market segment point is a different topic. The market for large luxury sedans is small. BMW 7, Audi A8. It was the market entry choice for Lucid for that very reason. The broader point is this: is a nearly 7,000 lb. vehicle, with a 130KWh battery, which achieves 2.5 mi/KWh best case, the next gen future of automotive transportation for this planet? That vehicle will never generate a profit on a fully loaded basis at its price point nor will it achieve any social or carbon reduction goals.
EV maker Rivian beats quarterly delivery estimates after raising production
Electric-vehicle maker Rivian Automotive on Monday reported third-quarter deliveries above market expectations, as it ramped up production to meet a sustained demand for its pickup trucks and sport-utility vehicles (SUVs).
www.reuters.com