I'd rather see an Air passing a lesser Porsche on a track, though the sweet spot of customer demographics has to be 50+ years old, and I'm not sure this image would resonate.
Advertising could position the car as outstandingly powerful and fun, rather than reinforcing a luxobarge reputation. I have had much younger people on the street show their enthusiasm for the car.
Targeted advertisements in the digital age are wonderful.. I could imagine Lucid using these!
Right
now, the Lucids target demographic is a bit older. As you stated, many young people look up to this car, but they do not have awareness.
Case in point:
1-2 months ago, I stopped at a 7/11 with all my friends also there. We saw a beautiful cosmos silver Lucid up there. Me being a Lucid fan, I naturally had a great reaction, and so did my friends(whose parents happen to own teslas, rivians, polestars, etc). The difference in our two reactions were that I knew what the car is, but everybody else did not know until I explained it to them, even though they do have a small interest in cars. Despite not knowing what the car was, everybody thought it looked beautiful.
Don't forget that these are
teenagers who appreciate the Lucid's design!(and specs, once i informed them)
In addition, i've found that older people also like the Lucid's touches that are back from the future, such as the contrast roof, the air lettering, etc.
As the Lucid is an "All in one car"(performance, efficiency, space, somewhat price), multiple rounds of targeted advertisements would be great! That way, every demographic would be represented, and if an advertisement reaches somebody who is in another demographic, they will understand the other side as well. For example, a older person that also likes performance, or even a younger person who wants plenty of room in the rear.
I am a teenager though, so take my words with a grain of salt. After all, i'm no expert and this is just my point of view!
