Hopefully someone from Lucid can take this up the chain…if they are going to truly win, they need to empower someone in a “Senior VP Customer Experience” role who is deeply thinking about the customer experience at every level. There are so many examples of Lucid doing dumb things that are incredibly easy to eliminate / fix when someone with power at the Mother Ship is looking deeply at the customer experience through the right lens.
It borders on unforgivable to do things like roll out a new vehicle (Gravity) with a half-baked configurator, no vehicles in the hands of reviewers or studios, not even an estimated EPA range anywhere to be seen.
Or, to sell an electric car with a charging credit that can only be used AFTER you take delivery of your car rather than being ordered at the time of deposit and the credit applied when finishing up final financing / payment for the car, AND have those very same vital components of your ecosystem be on backorder.
The Air is a fabulous technological achievement and it seems like Gravity will be too, but the world is littered with examples of better technology losing the battle (Betamax vs. VHS, anyone?). Lucid needs to lead in every area of the consumer experience and should be instilling those values deeply in its culture, otherwise both the legacy automakers and folks like Tesla have a virtually insurmountable lead in the delivery systems that serve their customers for Lucid to overcome them.
To be clear, I am a HUGE fan of Lucid (albeit a new person on this Forum) and have a watched and cheered on the company for years, but they really need to get out of their adolescent phase as a company quickly as the customer experience delivery system is far more likely to differentiate them (or not) in a hyper-competitive space.
