For me the brand is great. However, it really is just the software that is the problem. I like Rivian, but Lucid just looks better. If the Cosmos has basic nav features like avoiding tolls, has voice that actually works, automatic braking to keep the regen the same with a full battery, better blinker automation, camera access when parking, birds eye view on all models, security camera and recording features, better Spotify integration, auto memory of seat changes, and less of a drill down interface. And seriously what is up with the weird cruse control interface? I could list a dozen more issues with the software. These are not cheap vehicles so the software should be much better.