The crux of the issue isn’t the date, but rather Lucid’s misrepresentation of the situation. Peter repeatedly emphasized their intention to proceed directly to orders, avoiding the same playbook as others with this reservation system, to prevent prolonged waiting times. Considering their past disappointment with the Air reservations not resulting in sales, this move seemed smart. Orders opened on November 7th, and production commenced on December 5th, aligning with order holders expectations and Lucid’s planned launch strategy for the Gravity.
However, what people didn’t anticipate was the months-long wait without any communication, while Lucid continued to act as if everything was progressing smoothly. It’s evident now that the delivery event at the end of Q4 was merely a public relations stunt and a celebration point for next week’s earnings call. Since then, everything has seemingly ground to a halt, with speculation running rampant about the underlying reasons. The lack of communication has made it increasingly clear that the car wasn’t ready for customer delivery. Instead of being transparent and acknowledging their need for more time, Lucid pretended that everything was on track, as evident by celebrating the Supercharger access for only 9 vehicles, followed by opening KSA orders and then Canada. These tactics have little impact but present themselves as progress even though nothing is actually being delivered.
I won't say they're outright liars, but continually stretching the truth is not a favorable image, and this pattern seems to be recurring with Lucid. While Tesla faces criticism for false promises, Lucid is also falling into the same trap. Peter had promised “Hands Free Assist” availability by year-end (2024) back in August 2024, but where is it? It’s nowhere to be found. Lucid Assistant was promoted with promises of regular updates to enhance its capabilities, but the latest update made it even less functional and Android Auto is a running joke at this point. Lucid needs to either step up and deliver on its promises or Peter needs to tone down his narrative because continuing down this path isn't sustainable. Let's be real, if Lucid didn't have the PIF honey pot they'd be in serious trouble right now if not bankrupt already. If they can't master getting low volume vehicles off the line in a timely manner than how on earth are they going to get the mass market vehicle delivered on time.