I've been thinking about my visit all day, and realized that the staff may be missing an opportunity with the Asian community in the area.
Flat out, there is some extreme wealth in the surround Pasadena area, specifically in the Asian community. I didn't see any Mandarin speaking staff on hand, and saw several Asian families enter and exit without being approached.
I can't tell you how many Asian people I see driving the EQE and EQS around. Perhaps a missed opportunity for a location within a stones throw of the SGV.