xponents
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If the car is called Gravellon, or Gravyboat then I would want nothing to do with that car from that point on
Gravity Launch
- Thread starter hmp10
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Worst case, rename.
xponents
Active Member
I don't know if it's just my limited knowledge of the law in this regard, but isnt Gravity just a broader term, in addition to the fact that they both serve in different spaces (although they are both EV related)? Wouldn't it only be a trademark violation if they both were in the same space (eg: there was another car called the fisker gravity)?
That’s what the lawsuit indicates, that they are in the same space. The defense is, they are not.
Can't believe you said Gravy boat instead of the obvious Gravytrain...I'm in for this. Lucid Gravytrain
xponents
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I think I'm pretty sure the science teacher parking lot at my school will soon be full of Lucid F = GMm r2's!
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Patent and trademark law is a minefield. Although U.S. trademark law says that generic or geographic terms cannot be trademarked, try telling that to Apple, Amazon, even Lucid.
After retirement, my college linguistics professor had a very lucrative second career as a consultant for patent and trademark court cases. In discovery and at trial there could be reams of essays and hours of testimony on the origin of words, their changing use over time, regional differences in their use, whether or not a word had become genericized, etc. His billing for a big case often ran into six figures, and he wasn't even one of the attorneys.
If you're really interested in the subject, you might start here:
Generic Terms Legally Excluded From Trademark Protection
What are generic terms, which are not protectable as trademarks, and how can an initially valid trademark become generic and unprotectable?
www.justia.com
Simply put, infringement claim = lots of time x lots of $ x lots of lawyers x lots of unwanted media. UGH!Patent and trademark law is a minefield. Although U.S. trademark law says that generic or geographic terms cannot be trademarked, try telling that to Apple, Amazon, even Lucid.
After retirement, my college linguistics professor had a very lucrative second career as a consultant for patent and trademark court cases. In discovery and at trial there could be reams of essays and hours of testimony on the origin of words, their changing use over time, regional differences in their use, whether or not a word had become genericized, etc. His billing for a big case often ran into six figures, and he wasn't even one of the attorneys.
If you're really interested in the subject, you might start here:
Generic Terms Legally Excluded From Trademark Protection
What are generic terms, which are not protectable as trademarks, and how can an initially valid trademark become generic and unprotectable?
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I agree that Lucid should win the dispute. But if they do not, in going with the theme of Air and Gravity, I think the new SUV should be called Aether.
https://en.wikipedia.org/wiki/Aethe...dieval,universe beyond the terrestrial sphere.
https://en.wikipedia.org/wiki/Aethe...dieval,universe beyond the terrestrial sphere.
xponents
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That’s a really good name actually!
I think you just named their midsize.
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How about Lucid Ether?
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Yeah it’s part of their meditation/relaxation space themes!
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