Gravity Delivery Discussion

[billvb]

Fascinating. So, the 120V plugs are still available at a lesser upcharge. The dynamic lighting seems like a weird trim differentiation that I doubt is a differentiator for anyone. The real difference is the HUD being DE only.

That doesn't make sense from a general business perspective. The HUD is something that's specialized and expensive to develop, and limiting it to 450 units won't recoup the investment. That means it's either:
- To move more DEs earlier, as you theorize. Possible, but I'm sure they can sell them all. There may be considerations like they want to build all of the DEs (in the colors ordered) before moving on to the GTs, but otherwise... they will sell.
- The HUD is supply chain availability or cost/tariff constrained; they can't supply it for the GT or they can't eat the cost on that trim.
- The HUD doesn't work yet, and DE customers will be more understanding.

It's certainly a curious business choice to make this late in the game, but it's got to be backed by logic

@jered - I really appreciate your insightful and informed contributions to this forum; very glad you’re here!

 

[Batteryman]

Well, super disappointed in Lucid. They giveth and now taketh away. Just got a notice that the heads-up display, ambient lighting and 120-volt plugs are no longer as a Technology Upgrade Package in the Grand Touring. If I want it, I have to order a Dream Edition. I can't afford a $150,000 SUV to get that package. I"m super pissed. Super disappointed in them. I feel bait and switch because the DE wasn't compelling enough, so they stripped out what everyone wanted to made it exclusive to the DE.

Whatever it takes to survive….but, wait a year or two and I’m sure you can add them as packages….

 

[DrLucid]

Survive?
And a tone line of a year, any inside information from the manufacturer that it’ll take a year?

 

[Batteryman]

There are lots of reasons they may have done this. I also think it sucks, but let’s not assume nefarious intent. It could just as easily be supply chain issues or something else. I wish they’d say that, especially if there’s a chance they add it back later, but that’s just as likely, if not more likely, than an intentional bait and switch.

It will be back soon…..Gravity is their top of the line vehicle ….its an incentive to make people get the Dream edition. If you can afford a 120k vehicle, you can afford a 150k vehicle….

 

[Bus Driver]

HUD-shMUD. I’m still waiting for Lucid to install dashcam and sentry mode in our almost-three-year-old Lucid Airs. So there.

 

[Blue Lectroid]

Yeeesh. Maybe that's why it's been disabled for everything.

In time I bet the HUD comes back.

100%. This seems like a pretty shameless attempt to increase Dream sales. Why would you ever NOT offer that as an option in the future??? Makes zero sense. That said, I will be switching my order to include the outlets only as I could care less about HUD or dynamic ambient lighting….

 

[Knucklehead]

In the "love HUD" vs. "don't care about HUD" debate, I am somewhat in the middle. I think the HUD Lucid has demonstrated (mocked up) looks freaking amazing - much better than anything else out there. In my potential Gravity GT configuration, I wanted it. That said, I keep forgetting my wife's car has a HUD, and every time I drive her Jeep I find myself looking at the display instead of the HUD. Which annoys me because then I remember the HUD is there. LOL.

I think it is improvement over a standard display, but not worth getting upset about.

IMO it is good to wait for later production anyway to allow Lucid to work out the production kinks in first the Gravitys produced. Anyone who has worked in manufacturing knows how many improvements are made to the design and process in the first 6 months. A ton. Many here are ready to be the first in line, but please be prepared for problems that will be resolved in later production vehicles. You are willing to be the first, but there are consequences. Be understanding and please don't fill this forum with complaints because you wanted to be first.

Sorry for the tone of the previous paragraph, but I really hope everyone who wants to be first is willing to accept some problems and work with Lucid to fix them, not come here and bash them because their Gravity is not perfect. Like bashing them about removing a feature from a car you don't even own yet. Lucid is a group of hard-working people who are trying to do something few others have done in the last 100 years: build a brand-new car company.

 

[Batteryman]

In the "love HUD" vs. "don't care about HUD" debate, I am somewhat in the middle. I think the HUD Lucid has demonstrated (mocked up) looks freaking amazing - much better than anything else out there. In my potential Gravity GT configuration, I wanted it. That said, I keep forgetting my wife's car has a HUD, and every time I drive her Jeep I find myself looking at the display instead of the HUD. Which annoys me because then I remember the HUD is there. LOL.

I think it is improvement over a standard display, but not worth getting upset about.

IMO it is good to wait for later production anyway to allow Lucid to work out the production kinks in first the Gravitys produced. Anyone who has worked in manufacturing knows how many improvements are made to the design and process in the first 6 months. A ton. Many here are ready to be the first in line, but please be prepared for problems that will be resolved in later production vehicles. You are willing to be the first, but there are consequences. Be understanding and please don't fill this forum with complaints because you wanted to be first.

Sorry for the tone of the previous paragraph, but I really hope everyone who wants to be first is willing to accept some problems and work with Lucid to fix them, not come here and bash them because their Gravity is not perfect. Like bashing them about removing a feature from a car you don't even own yet. Lucid is a group of hard-working people who are trying to do something few others have done in the last 100 years: build a brand-new car company.

Exactly, remember the Air role out. The 2025 model has great improvements. The Pure got the convenience package. It will be back as an option in a year. By then all kinks will be fixed. If impatient, you can cough up and buy the Dream. Nothing wrong in Lucid trying to push people into the “slightly” more expensive Dream. It’s just like the new model y that came out at 65k. The Dream needed more features to justify the higher price.

 

[NoseyReporter]

Now I wonder:

1. When DE holders get their Gravity, will the HUD be enabled?
2. Will the HUD kick ass like we all expect or is it truly half baked?

Guess we find out in 3-4 weeks.

 

[yadaBaga]

Now I wonder:

1. When DE holders get their Gravity, will the HUD be enabled?

I think this is the key question. Will the HUD be enabled for DE builds delivered in May? If so, then implies hardware supply chain issue. Otherwise, potentially a software issue in the mix.

 

[RD7]

I would have been happy to order a DE, but:
1. I cannot use 22/23” wheels because I have to have AS tires for where I live
2. We need the cargo space in back, so cannot spec the third row seat

If it was possible to delete the wheels and third row I would do the DE for sure, but these are hard requirements. Thus, as much as I would like to have the DE and the HUD, which from the videos I have seen looks amazing, I’ll have to do without it. Very disappointing.

Tariff-related issues seem like the likely culprit to me. They could easily have enough stock to do the DE runs but no more. However, the tariff situation is so volatile, it’s surprising they would pull the plug this early. I suspect more deletions are coming, unfortunately.

 

[Kevmark58]

It will be back soon…..Gravity is their top of the line vehicle ….its an incentive to make people get the Dream edition. If you can afford a 120k vehicle, you can afford a 150k vehicle….

That is not at all true. Many of us make less than $80k a year. We've saved for years for a car and paying $100k+ is a stretch. Every dollar counts, so I can eek out paying $125k but I can't even stretch near $150k, not by a mile. Rich folks? sure. Folks that make $250k year? absolutely maybe. But us teachers.....no way. I never got over $73k before retiring a few years ago.

 

[hmp10]

What color? Curious because they told me today that green and black will be produced first, black "slightly later".

We have a green and a black Dream Edition on order, so maybe that will suss out the answer when we get delivery dates.

Here is a message I got from our sales advisor yesterday regarding VINs:

"I'm going to reach out once I have VINs available to assign to your orders -- at that point I will have a timeline with respect to that VIN and arrival dates. Please save my number and I will call you once I get the green light to assign."

 

[hmp10]

That is not at all true. Many of us make less than $80k a year. We've saved for years for a car and paying $100k+ is a stretch. Every dollar counts, so I can eek out paying $125k but I can't even stretch near $150k, not by a mile. Rich folks? sure. Folks that make $250k year? absolutely maybe. But us teachers.....no way. I never got over $73k before retiring a few years ago.

Well said. We should all remember that the Gravity is supposedly Lucid's opening -- and extremely critical -- foray into the mass market. They cannot blithely assume that customers there will simply roll with sudden changes in the price / feature equation.

 

[joec]

HUD-shMUD. I’m still waiting for Lucid to install dashcam and sentry mode in our almost-three-year-old Lucid Airs. So there.

They’ve never publicly announced or promised either of those.

But they will come. Eventually.

Everything takes longer than I’d like with Lucid. That’s the common thread for my entire ownership so far. But when I look back on when I got the car vs now, it’s undeniable that the car has been improved dramatically.

And sitting in Gravity yesterday, it was clear that car is starting at a much better place than Air did. So it will be better faster.

So I just keep being patient. Sucks, but that’s the reality.

 

[ejesse]

I would have been happy to order a DE, but:
1. I cannot use 22/23” wheels because I have to have AS tires for where I live
2. We need the cargo space in back, so cannot spec the third row seat

If it was possible to delete the wheels and third row I would do the DE for sure, but these are hard requirements. Thus, as much as I would like to have the DE and the HUD, which from the videos I have seen looks amazing, I’ll have to do without it. Very disappointing.

Tariff-related issues seem like the likely culprit to me. They could easily have enough stock to do the DE runs but no more. However, the tariff situation is so volatile, it’s surprising they would pull the plug this early. I suspect more deletions are coming, unfortunately.

The DE configurator lets you change the wheels and seat configuration now, FYI. Same price tho...

 

[joec]

A number of people here seem to have the impression Lucid somehow planned to not be able to deliver HUD, and set up orders with it knowing they’d eventually have to pull it.

You all get that’s not how this stuff works, right?

My guess is up until a week ago, Lucid thought they were fine on delivering vehicles with HUD in large numbers. They likely had the parts contracts lined up, etc.

Then something changed. That’s life. That’s business. You react. You adapt. You make the tough call to ship with something missing rather than wait another year or more to start delivering cars.

And yes, that pisses some people off. Anything they did was going to piss some people off.

The goal is to make the decisions that piss people off the least while still accepting reality.

Given that frame, I think telling customers HUD is no longer going to be possible and refunding them the money for the option was likely the least bad of their available options.

I agree, the way they framed the option to get the DE in the same sentence was maybe not the best idea. That was probably better handled as a separate subject.

But if they have enough parts for those 400 or so cars, they might as well ship it in those cars for now. It’s clear the DE doesn’t have enough differentiation to appeal to enough customers. Otherwise it would have sold out by now. This may put it over the top. Selling out of DE is not a bad thing for the company. More profit for the company is better for the whole customer base right now. If you don’t want to contribute to that, that’s your choice. But there’s no question in my mind keeping the HUD on the DE was a good idea.

 

[Elfin]

Well said. We should all remember that the Gravity is supposedly Lucid's opening -- and extremely critical -- foray into the mass market. They cannot blithely assume that customers there will simply roll with sudden changes in the price / feature equation.

I wouldn't call a vehicle that starts at $95k mass market. I wonder what the highest volume $95k car is? Looks like the Cadillac Escalade is best selling luxury SUV at ~42,000 per year and it starts at $88k.

Anyway, in a year the Gravity will have a HUD and will probably be significantly cheaper (just like the Air.)

 

[Pragmatic]

A number of people here seem to have the impression Lucid somehow planned to not be able to deliver HUD, and set up orders with it knowing they’d eventually have to pull it.

You all get that’s not how this stuff works, right?

My guess is up until a week ago, Lucid thought they were fine on delivering vehicles with HUD in large numbers. They likely had the parts contracts lined up, etc.

Then something changed. That’s life. That’s business. You react. You adapt. You make the tough call to ship with something missing rather than wait another year or more to start delivering cars.

And yes, that pisses some people off. Anything they did was going to piss some people off.

The goal is to make the decisions that piss people off the least while still accepting reality.

Given that frame, I think telling customers HUD is no longer going to be possible and refunding them the money for the option was likely the least bad of their available options.

I agree, the way they framed the option to get the DE in the same sentence was maybe not the best idea. That was probably better handled as a separate subject.

But if they have enough parts for those 400 or so cars, they might as well ship it in those cars for now. It’s clear the DE doesn’t have enough differentiation to appeal to enough customers. Otherwise it would have sold out by now. This may put it over the top. Selling out of DE is not a bad thing for the company. More profit for the company is better for the whole customer base right now. If you don’t want to contribute to that, that’s your choice. But there’s no question in my mind keeping the HUD on the DE was a good idea.

Agree, but not explaining the cause is the real problem. I don't think people would be worked up over the loss of HUD if Lucid gave a reasonable explanation.

 

[Shenlon]

I wonder what they will do to my order now...i have a feeling they will end charging me more for it later since I want the GT with the HUD and 450 mile range. I don't really care about the DE with the additional HP. I'd be disappointed and as a matter of principle, cancel my order entirely if this is what they do. Here's hoping they don't that as I'm willing to wait for the car I ordered...