This is the first public event after the Q4'24 earnings call and Rawlinson's departure as CEO. I hope Lucid has its act together. Lucid seems to be setting expectations for a major event. The "Invitation-only" event aside, still confusing what is to be unveiled? where (in NYC)? how? etc.Just received the following email from Lucid. Sounds like Gravity coming to NYC for general viewing March 28-30.
View attachment 27364
Feel free to delete if this is a dupe.
During the last earnings call, they said that they really hadn't begun any marketing effort for Gravity, but that they were planning big things. I doubt anyone would consider an invite-only event a to have a big marketing impact, unless perhaps it's focused on the media. My guess is the bulk of whatever marketing they plan will not kick in until the Gravity production starts to ramp up. Building some anticipation is good, but most of the market won't sit around like us waiting for a vehicle that they cannot lay hands on.This is the first public event after the Q4'24 earnings call and Rawlinson's departure as CEO. I hope Lucid has its act together. Lucid seems to be setting expectations for a major event. The "Invitation-only" event aside, still confusing what is to be unveiled? where (in NYC)? how? etc.
I hope Lucid Marketing has its act together!
They need to lay out a realistic timeline and stick with it. As I mentioned before in another post, this marathon strip-tease is wearing very thin!During the last earnings call, they said that they really hadn't begun any marketing effort for Gravity, but that they were planning big things. I doubt anyone would consider an invite-only event a to have a big marketing impact, unless perhaps it's focused on the media. My guess is the bulk of whatever marketing they plan will not kick in until the Gravity production starts to ramp up. Building some anticipation is good, but most of the market won't sit around like us waiting for a vehicle that they cannot lay hands on.
Honestly, with respect to Gravity's specs and features, I don't know there is anything new to disclose.Not sure what people are expecting here? It's a public event over the course of 3 days which focuses on the Gravity at a specific location. What more info do you want? An hourly breakdown of what's going on? There are millions of these types of events around the world all the time....
Could it be that this is a production Gravity in the NY studio? Attend the event to see or just wait until after!Honestly, with respect to Gravity's specs and features, I don't know there is anything new to disclose.
The only thing that people are anxious about is the production ramp and availability schedule. And when can people go to the studios in their areas to go sit in a Gravity on display and test drive it.
In short, I don't see the utility of an NYC gala....just ship the production Gravity to the studios and reviewers!
It better be a PRODUCTION GRAVITY. And Lucid needs to come forth with a detailed plan for shipping dates and availability. Otherwise, it is nothing more than a dog-and-pony show we've already seen.Could it be that this is a production Gravity in the NY studio? Attend the event to see or just wait until after!
Yeah, it sure had better be, or else… @BS8899 is coming to yell at them? lolIt better be a PRODUCTION GRAVITY. And Lucid needs to come forth with a detailed plan for shipping dates and availability. Otherwise, it is nothing more than a dog-and-pony show we've already seen.