Car and Driver rates Lucid No. 1 in “Who makes the best cars”

[martinjlm]

Do you understand the meaning of CAR BRAND vs CAR?

I very clearly understand that CAR and CAR BRAND both refer to product as opposed to manufacturer. Toyota Supra is a product. Toyota is the brand associated with the product. BMW is the manufacturer of the Toyota Supra. Sometimes the same word can apply to all three (Lucid). In the case of Car & Driver they are very specific in stating it is their impressions of the vehicles, by brand. They state no opinion on the manufacturers.

 

[borski]

It is like wine spectator magazine. You pay to play. These ratings don’t mean anything

Only yours do?

 

[borski]

I do not have information on car and driver

Then please don’t pass off incorrect statements as fact.

but this was the story about the very well respected wine spectator magazine several
years ago https://wineeconomist.com/2008/09/04/the-wine-spectator-award-hoax/amp/

They made up a fake restaurant, lied about it, and Wine Spectator took it on faith rather than researching it deeply. That’s a flaw of due diligence, but not the definition of “pay to play”
https://wineeconomist.com/2008/09/04/the-wine-spectator-award-hoax/amp/

I work in healthcare and own my practice. I constantly get approached by different publications for ‘best of ….’ listings and awards if I pay for them.

Many industries have this. Security, too. That doesn’t mean all periodicals are this.

All the ‘best of’ listings that you see in airplane magazines are paid for.

No, not all of them. You made that up.

I’m sure the automotive industry is no different.

Being sure of things you don’t know about is not the flex you think it is.

Lucid winning any of those awards is a telltale sign.

Okay.

 

[borski]

Here is a little Claude research with some links about the auto awards.

Here are the sources. One correction to what I said earlier: Car and Driver's licensing fees are confirmed, but MotorTrend's are less clear-cut.

• Checkbook.org investigation (the best single source): Automobile, Car and Driver, NACTOY and Popular Mechanics told Checkbook they charge fees to license their awards for advertising. Other outlets declined to answer. It also notes that carmakers have to pay J.D. Power to cite its awards in ads.
• J.D. Power's own licensing page: It confirms that only the top-ranked brands can license its awards, and that any advertising use needs written permission.
• WardsAuto (J.D. Power's founder): He recalls Toyota resisting a $350 fee to use a first-place result before eventually paying it. Licensing then became standard practice.
• MotorTrend: The evidence is mixed. MotorTrend licensed its Car/Truck/SUV of the Year logos to Mudd Advertising, which lets dealers use them in direct mail. But one older source says MotorTrend didn't charge automakers a fee.
• Consumer Reports (Consumerist): It reports that J.D. Power reportedly charges hundreds of thousands of dollars for survey access, and then a separate large fee to mention its awards in ads.

Sources:

• So Many Auto Awards, So Many Conflicts of Interest – Checkbook
• J.D. Power Brand Licensing
• WardsAuto – J.D. Power history
• The Truth About Cars – MotorTrend/Mudd licensing
• Bimmerforums – award fees overview
• Can You Trust Those Awards You See in Auto Ads? – Consumer Reports

You are licensing the right to use their name and brand in advertising. You are not paying for the award.

Please read what you post carefully before you copy and paste it. If you don’t, you run the risk of inaccurately summarizing the content.

 

[borski]

Lucid rated 10/10 is the evidence.

Your bias is confirmation bias

You look for ways to justify your existing beliefs. We automatically find ways to make new information fit our existing narratives and preconceptions, and to dismiss information that does not.

yourbias.is