Advertise for Gods sake.

[illopp00]

I would have like to see the Chalet - Gravity Ad coincide with actually releasing the Touring trim and availability of all the price points and configs....No point marketing and then being like, nah you can't get anything you want....

 

[hmp10]

lol - they have a massive demand problem, which is why they sell so few cars.

In the U.S. the Lucid Air outsells all competing EV luxury/sport sedans: MB EQS, Porsche Taycan, BMW i7 and i5, Audi eTron, Tesla Model S. They sell few Airs primarily because it is in a tiny market niche. But it is actually dominating that niche.

The Gravity will be an interesting case. It's in a much more popular niche and, like the Air, is getting reviews that dub it the best product in the EV SUV category -- with some even saying it is the best SUV even when including the ICE offerings.

The issue is whether Lucid can clean up the supply, software, and initial quality problems with the Gravity before spreading reports of those problems begin to sap attention away from the car's superb engineering, efficiency, charging, and road performance. So far Lucid has avoided that trap, perhaps because they have been savvy enough to keep the major reviewers away from unsupervised tests of the product . . . with the interesting recent exception of Marques Brownlee.

 

[Batteryman]

I would have like to see the Chalet - Gravity Ad coincide with actually releasing the Touring trim and availability of all the price points and configs....No point marketing and then being like, nah you can't get anything you want....

I think the plan is to have more videos come out.

 

[johnse]

The things people are saying about the eventual midsize launch are the same things people were saying about the Gravity launch - intro a killer product into a segment full of buyers in a form factor that everyone wants - and yet it hasn’t gone like it should because it is $100k+ and the rollout hasn’t been smooth again.

All of these comments about price are, I think, a distraction. The price has nothing to do with the slow rollout. There is plenty of demand...it's the supply that is lacking.

All 450 Dream Editions are now spoken for. With inflation-adjusted dollars, it's about the same as I paid for my Model X 100D in 2018. Those who got Founders Edition paid significantly more. (They also got the gorgeous Signature Red.)

Some are comparing price to Plaid X, but they aren't considering that the Gravity is a better car with a much nicer interior. And FSD? I switched it to the older Autosteer variant because they changed it to be completely in control of speed and making lane choices...and those choices do not match how I want my car driving.

Multiple folks have suggested the "luxury buyer" won't care about losing the $7500 lease credit. But then turn around and claim price is the problem.

I think there is a large enough addressable market to sell as many as Lucid can produce. And the production ramp of Gravity will help inform the Mid-size ramp. I do agree they need the latter to turn profitable... primarily because they are investing in the scale of factory needed for volume production, and you need to run such a factory at a higher percentage of its design throughput to realize it's economies of scale.

 

[L-Dude]

The issue is whether Lucid can clean up the supply, software, and initial quality problems with the Gravity before spreading reports of those problems begin to sap attention away from the car's superb engineering, efficiency, charging, and road performance.

My point exactly.

 

[ChestRockwell]

This is an interesting discussion. I do get frustrated that most people in my life have never heard of Lucid, but I also kind of enjoy that I will have such a unique ride (for now).

I hadn't considered the lack of supply and the fact they might not want to be slammed with orders they can't quickly fill. I think they are waiting to build up infrastructure so they can release some mid-level trims. Similar to the Model Y which is now everywhere.

 

[agarner]

The issue is whether Lucid can clean up the supply, software, and initial quality problems with the Gravity before spreading reports of those problems begin to sap attention away from the car's superb engineering, efficiency, charging, and road performance. So far Lucid has avoided that trap, perhaps because they have been savvy enough to keep the major reviewers away from unsupervised tests of the product . . . with the interesting recent exception of Marques Brownlee.

Like L-Dude, I also agree. I love everything about the car except the issues that have been discussed over and over. For the first month I was sorry that I traded in my Porsche which was perfect. I love so many things about the car that the minor issues now outweighs the few hassles that occur every week or so. So far the software quirks are easy to solve with a quick reset which as you know is less than a minute. People like my wife which includes the majority, are not willing to deal with any issues.

 

[ChestRockwell]

Welp....this NFL game is sponsored by Lucid

 

[dbsb3233]

I did just see the new ad during the NFL game on YouTube, but I don't know if everyone got it or it's just tailored ad to my interests.

 

[ChestRockwell]

I did just see the new ad during the NFL game on YouTube, but I don't know if everyone got it or it's just tailored ad to my interests.

They came back from commercial and Lucid was in the broadcast- everyone got that- it's an actual broadcast.

 

[dbsb3233]

Tesla could do it because they were the only EV game in town and there was no frame of reference for pricing and they got all the early tech bro adopters - but even their cars had to get a lot cheaper to sell eventually. The Plaid S was $150k when it launched - then it went all the way down to $89k brand new.

And Tesla didn't become profitable until their 4th model. This is only #2 for Lucid. #3 is the affordable model they hope does it, if they can hang on long enough.

But they have a lot of growing pains to work through first. And a lot of EV competition that Tesla didn't have. But OTOH, infrastructure is way better now than a decade ago.