Advertise for Gods sake.

[Heimer]

Take a spot at World Series, Super Bowl
Etc.Etc. Advertise for Gods sakes. When i tell people that I invested in Lucid , they say Who?. We live in the Lehigh Valley area, Allentown Bethlehem Easton. I have seen an average of 20 to 30 Teslas a day driving in just this area. I've seen just one in Lehigh Valley at a WaWa . Advertise Advertise Advertise. Lehigh Valley is one of the largest growing, financially stable, youngest home owners area in the country. Another words young people with kids and money.
My shares of stock were purchased at $ 40 and now at $2. Get Peter back, or sell the company to someone who can scale.
Do this before the Saudis take company private. This was supposed to help retirement dollars .

 

[HC_79]

As an investor, I would be seriously annoyed if Lucid did a commercial in the Super Bowl. It's an absolute waste of money because many studies have shown it might help with brand awareness but doesn't necessarily translate to sales. It's more of a pissing contest than anything else. That $10 million or whatever they charge for a 30 second block would be better spent opening up Service Centers

 

[californiaboy935]

As an investor, I would be seriously annoyed if Lucid did a commercial in the Super Bowl. It's an absolute waste of money because many studies have shown it might help with brand awareness but doesn't necessarily translate to sales. It's more of a pissing contest than anything else. That $10 million or whatever they charge for a 30 second block would be better spent opening up Service Centers

Agreed. If I see a Super Bowl ad I’d be pissed.

 

[californiaboy935]

Take a spot at World Series, Super Bowl
Etc.Etc. Advertise for Gods sakes. When i tell people that I invested in Lucid , they say Who?. We live in the Lehigh Valley area, Allentown Bethlehem Easton. I have seen an average of 20 to 30 Teslas a day driving in just this area. I've seen just one in Lehigh Valley at a WaWa . Advertise Advertise Advertise. Lehigh Valley is one of the largest growing, financially stable, youngest home owners area in the country. Another words young people with kids and money.
My shares of stock were purchased at $ 40 and now at $2. Get Peter back, or sell the company to someone who can scale.
Do this before the Saudis take company private. This was supposed to help retirement dollars .

Also. This?

Thread 'Timothée Chalamet and Director James Mangold bring Lucid Gravity to life in Lucid’s new global brand campaign, Driven'
https://lucidowners.com/threads/tim...cid’s-new-global-brand-campaign-driven.13375/

 

[AbhinavAir]

Hmm this is a curious topic! I agree that a super bowl ad may not generate sales, only brand awareness.

But I wonder how much this Chalamet deal costs in total..and my perspective is that this is also to drum up brand awareness, not necessarily sales. Timothee Chalamet's millions of followers are way too young to be perspective Lucid buyer, whereas, people that watch the superbowl might be in the right age group.

I am not saying I have an opinion one way or the other, but I do think brand awareness is an important place to invest in!

 

[californiaboy935]

Hmm this is a curious topic! I agree that a super bowl ad may not generate sales, only brand awareness.

But I wonder how much this Chalamet deal costs in total..and my perspective is that this is also to drum up brand awareness, not necessarily sales. Timothee Chalamet's millions of followers are way too young to be perspective Lucid buyer, whereas, people that watch the superbowl might be in the right age group.

I am not saying I have an opinion one way or the other, but I do think brand awareness is an important place to invest in!

Define way too young lols

 

[AbhinavAir]

Define way too young lols

Hah, you definitely called me out on that!

I don't know and can't say for sure, but I would imagine, its on the younger side...aka high school and college aged individuals. And those are not the target age group for Lucid buyers...

In fact, I would be curious about what percentage of Lucid owners were aware of Timothee Chalamet prior to this marketing effort

 

[HC_79]

Timothee Chalamet's millions of followers are way too young to be perspective Lucid buyer

The kiddies will love it!

*valiant effort on ChatGPT’s part to make it look somewhat Gravity like. lol

 

[L-Dude]

Super Bowl ad should be last on their list. There are dozens of other cost-effective ways they can build their brand AND connect with prospects. The Chalamet is one of the ways to do this, and IMO it is an excellent one (assuming they paid a reasonable amount for it).

 

[CraZ8]

I run into people all the time that ask me “ what’s that? Is it electric? Who makes it? Where’s it made?” You can’t have a successful product if the buying public is not aware of it . This is marketing 101. But despite Lucid’s great reviews , awards and write ups you still nave a large majority of the target demographics not aware or only have a very fuzzy perception of Lucid. Most of this forum I think are somewhat blind to this as this forum is made up of car geeks, EV enthusiasts and individuals who make it their business to be informed and do due diligence on things they are interested in. It’s like the adage of an older rich women in manhattan who was quoted by the New York Times as saying she didn’t know how Richard Nixon got elected as no one she knew voted for him. We here in our bubble just can’t imagine how many who should consider buying a lucid don’t. I convinced one of my good friends and dental school classmates to buy a lucid due to hauling her Newfound dogs around and wanting to keep them comfortable when leaving them in her car.she was also interested in something that self drives.. She could have bought a Tesla or a caddy but bought a lucid because she knows I’m a car geek but more importantly she dove in and read and watched all the relevant reviews. She had 0 organic knowledge of the company and she is the perfect demo. Wealthy, intelligent and environmentally conscious. Not to mention wants several features that Lucid offers. So yes Lucid definitely needs to do more advertising. Other wise Lucid goes the way of Fisker. An interesting EV that not enough people knew about and just ran out of money and time

 

[merveille07]

As an investor, I would be seriously annoyed if Lucid did a commercial in the Super Bowl. It's an absolute waste of money because many studies have shown it might help with brand awareness but doesn't necessarily translate to sales. It's more of a pissing contest than anything else. That $10 million or whatever they charge for a 30 second block would be better spent opening up Service Centers

I personally will recommend against Lucid doing too much ads as people suggest right now; that's unless they have figured out the gravities quirks and supplies chain issues. If Lucid start advertising too much and can't keep up with demand or start delivering unsatisfactory products; the damage will be far worse than whatever we are seeing right now. Words of mouth is a powerful advertising tool but it works both ways

 

[AbhinavAir]

I run into people all the time that ask me “ what’s that? Is it electric? Who makes it? Where’s it made?” You can’t have a successful product if the buying public is not aware of it . This is marketing 101. But despite Lucid’s great reviews , awards and write ups you still nave a large majority of the target demographics not aware or only have a very fuzzy perception of Lucid. Most of this forum I think are somewhat blind to this as this forum is made up of car geeks, EV enthusiasts and individuals who make it their business to be informed and do due diligence on things they are interested in. It’s like the adage of an older rich women in manhattan who was quoted by the New York Times as saying she didn’t know how Richard Nixon got elected as no one she knew voted for him. We here in our bubble just can’t imagine how many who should consider buying a lucid don’t. I convinced one of my good friends and dental school classmates to buy a lucid due to hauling her Newfound dogs around and wanting to keep them comfortable when leaving them in her car.she was also interested in something that self drives.. She could have bought a Tesla or a caddy but bought a lucid because she knows I’m a car geek but more importantly she dove in and read and watched all the relevant reviews. She had 0 organic knowledge of the company and she is the perfect demo. Wealthy, intelligent and environmentally conscious. Not to mention wants several features that Lucid offers. So yes Lucid definitely needs to do more advertising. Other wise Lucid goes the way of Fisker. An interesting EV that not enough people knew about and just ran out of money and time

I agree with you completely! The product speaks for itself, the issue is that they can't get enough people to try the product in the first place. More than 50% of the times when someone was interested in an EV and subsequently drove my Lucid, has gone ahead and ordered one. My referral record is proof of that.

They need to find a novel way of getting the target audience in the driver seat, and then the product will sell itself. As much as I enjoyed seeing the "UFO" release of the Gravity in NYC at the end of last year, and the Timothee Chalamaet ads, I dont know if that will make a big difference.

If the Lucid marketing team is reading this: Please find clever ways to get butts in seats, not celebrities on screen!

 

[AirDoll]

Awwww, the old “Low stock price brings out the first time poster armchair CEO opinions”.

We could set our watches to this

 

[L-Dude]

I personally will recommend against Lucid doing too much ads as people suggest right now; that's unless they have figured out the gravities quirks and supplies chain issues. If Lucid start advertising too much and can't keep up with demand or start delivering unsatisfactory products; the damage will be far worse than whatever we are seeing right now. Words of mouth is a powerful advertising tool but it works both ways

This. Lucid doesn’t have a demand problem. They have a supply problem.

 

[Leftlane]

This. Lucid doesn’t have a demand problem. They have a supply problem.

lol - they have a massive demand problem, which is why they sell so few cars. Most people also don’t know anything about Koenigsegg, McLaren, Bugatti, etc because those are vehicles that will never apply to 99% of the buying public - just like $125k electric sedans and $150k electric SUVs. The critical mistake was launching with the most expensive stuff first - they don’t even exist in the universe of most buyers AT ALL. Tesla could do it because they were the only EV game in town and there was no frame of reference for pricing and they got all the early tech bro adopters - but even their cars had to get a lot cheaper to sell eventually. The Plaid S was $150k when it launched - then it went all the way down to $89k brand new.

Lucid is an unbelievable engineering and tech firm run by people who seem to have no idea how to run/market a successful business. They will forever be limited by this critical shortcoming - it is shocking that the Saudis haven’t insisted on a very different plan.

 

[AbhinavAir]

lol - they have a massive demand problem, which is why they sell so few cars. Most people also don’t know anything about Koenigsegg, McLaren, Bugatti, etc because those are vehicles that will never apply to 99% of the buying public - just like $125k electric sedans and $150k electric SUVs. The critical mistake was launching with the most expensive stuff first - they don’t even exist in the universe of most buyers AT ALL. Tesla could do it because they were the only EV game in town and there was no frame of reference for pricing and they got all the early tech bro adopters - but even their cars had to get a lot cheaper to sell eventually. The Plaid S was $150k when it launched - then it went all the way down to $89k brand new.

Lucid is an unbelievable engineering and tech firm run by people who seem to have no idea how to run/market a successful business. They will forever be limited by this critical shortcoming - it is shocking that the Saudis haven’t insisted on a very different plan.

I respectfully disagree.

Tesla and Lucid came into the high end sport sedan market first because thats the best place to prove your tech.

Comparing to Koenigsegg etc isnt worth the argument obviously.

The plaid is $150k but go watch the Edmunds U-turn challenge of the plaid against sapphire and you will see why the sapphire costs 100k more!

 

[no gas]

As an investor, I would be seriously annoyed if Lucid did a commercial in the Super Bowl. It's an absolute waste of money because many studies have shown it might help with brand awareness but doesn't necessarily translate to sales. It's more of a pissing contest than anything else. That $10 million or whatever they charge for a 30 second block would be better spent opening up Service Centers

Well, if it’s a really funny ad, it can go viral. People don’t even know Lucid exists, where will you get the sales from for the service center. I disagree that Super Bowl ads is a waste.

 

[gaskiller]

lol - they have a massive demand problem, which is why they sell so few cars. Most people also don’t know anything about Koenigsegg, McLaren, Bugatti, etc because those are vehicles that will never apply to 99% of the buying public - just like $125k electric sedans and $150k electric SUVs. The critical mistake was launching with the most expensive stuff first - they don’t even exist in the universe of most buyers AT ALL. Tesla could do it because they were the only EV game in town and there was no frame of reference for pricing and they got all the early tech bro adopters - but even their cars had to get a lot cheaper to sell eventually. The Plaid S was $150k when it launched - then it went all the way down to $89k brand new.

Lucid is an unbelievable engineering and tech firm run by people who seem to have no idea how to run/market a successful business. They will forever be limited by this critical shortcoming - it is shocking that the Saudis haven’t insisted on a very different plan.

I feel otherwise, to create desirability, you need to start from the top, iron out the issues, and then release your mega volume midsize. Also, by the time you get the midsize out, you figured out supply chain and manufacturing quirks.

 

[Leftlane]

I respectfully disagree.

Tesla and Lucid came into the high end sport sedan market first because thats the best place to prove your tech.

Comparing to Koenigsegg etc isnt worth the argument obviously.

The plaid is $150k but go watch the Edmunds U-turn challenge of the plaid against sapphire and you will see why the sapphire costs 100k more!

The Plaid is $110k now including FSD and free supercharging - the Sapphire is more than 2x that price. My point about those other exotics is that they’re in a price range where most buyers will never even look, much like Lucid’s initial launches of Air and Gravity. The vast majority of people have no idea Lucid even exists, while everyone knows about BMW, Mercedes, Tesla (now), Hyundai, Ford, etc and they all have cars priced at levels that attract buyers.

We can agree that Lucid’s products are top notch and still disagree about their strategy. So far it appears I would be closer to right based on profitability, sales volume, and share price. The things people are saying about the eventual midsize launch are the same things people were saying about the Gravity launch - intro a killer product into a segment full of buyers in a form factor that everyone wants - and yet it hasn’t gone like it should because it is $100k+ and the rollout hasn’t been smooth again. If the rationale is “sell the most expensive version first because we won’t sell that many and that way we can’t piss off many customers if/when things go wrong”, I don’t believe in today’s market with this level of competition that it will prove to be a successful plan long term.

 

[Ktw13]

IMHO, late 20 early 30 people some can afford leasing/buying a lower trimmed Air or Gravity Touring.

Techy advertisement also attracts early 20 people for brand awareness they would consider midrange $45k Lucid in a few years time.