Advertise for Gods sake.

HC_79 said:

As an investor, I would be seriously annoyed if Lucid did a commercial in the Super Bowl. It's an absolute waste of money because many studies have shown it might help with brand awareness but doesn't necessarily translate to sales. It's more of a pissing contest than anything else. That $10 million or whatever they charge for a 30 second block would be better spent opening up Service Centers

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Heimer said:

Take a spot at World Series, Super Bowl
Etc.Etc. Advertise for Gods sakes. When i tell people that I invested in Lucid , they say Who?. We live in the Lehigh Valley area, Allentown Bethlehem Easton. I have seen an average of 20 to 30 Teslas a day driving in just this area. I've seen just one in Lehigh Valley at a WaWa . Advertise Advertise Advertise. Lehigh Valley is one of the largest growing, financially stable, youngest home owners area in the country. Another words young people with kids and money.
My shares of stock were purchased at $ 40 and now at $2. Get Peter back, or sell the company to someone who can scale.
Do this before the Saudis take company private. This was supposed to help retirement dollars .

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AbhinavAir said:

Hmm this is a curious topic! I agree that a super bowl ad may not generate sales, only brand awareness.

But I wonder how much this Chalamet deal costs in total..and my perspective is that this is also to drum up brand awareness, not necessarily sales. Timothee Chalamet's millions of followers are way too young to be perspective Lucid buyer, whereas, people that watch the superbowl might be in the right age group.

I am not saying I have an opinion one way or the other, but I do think brand awareness is an important place to invest in!

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californiaboy935 said:

Define way too young lols

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AbhinavAir said:

Timothee Chalamet's millions of followers are way too young to be perspective Lucid buyer

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HC_79 said:

As an investor, I would be seriously annoyed if Lucid did a commercial in the Super Bowl. It's an absolute waste of money because many studies have shown it might help with brand awareness but doesn't necessarily translate to sales. It's more of a pissing contest than anything else. That $10 million or whatever they charge for a 30 second block would be better spent opening up Service Centers

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CraZ8 said:

I run into people all the time that ask me “ what’s that? Is it electric? Who makes it? Where’s it made?” You can’t have a successful product if the buying public is not aware of it . This is marketing 101. But despite Lucid’s great reviews , awards and write ups you still nave a large majority of the target demographics not aware or only have a very fuzzy perception of Lucid. Most of this forum I think are somewhat blind to this as this forum is made up of car geeks, EV enthusiasts and individuals who make it their business to be informed and do due diligence on things they are interested in. It’s like the adage of an older rich women in manhattan who was quoted by the New York Times as saying she didn’t know how Richard Nixon got elected as no one she knew voted for him. We here in our bubble just can’t imagine how many who should consider buying a lucid don’t. I convinced one of my good friends and dental school classmates to buy a lucid due to hauling her Newfound dogs around and wanting to keep them comfortable when leaving them in her car.she was also interested in something that self drives.. She could have bought a Tesla or a caddy but bought a lucid because she knows I’m a car geek but more importantly she dove in and read and watched all the relevant reviews. She had 0 organic knowledge of the company and she is the perfect demo. Wealthy, intelligent and environmentally conscious. Not to mention wants several features that Lucid offers. So yes Lucid definitely needs to do more advertising. Other wise Lucid goes the way of Fisker. An interesting EV that not enough people knew about and just ran out of money and time

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merveille07 said:

I personally will recommend against Lucid doing too much ads as people suggest right now; that's unless they have figured out the gravities quirks and supplies chain issues. If Lucid start advertising too much and can't keep up with demand or start delivering unsatisfactory products; the damage will be far worse than whatever we are seeing right now. Words of mouth is a powerful advertising tool but it works both ways

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L-Dude said:

This. Lucid doesn’t have a demand problem. They have a supply problem.

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Leftlane said:

lol - they have a massive demand problem, which is why they sell so few cars. Most people also don’t know anything about Koenigsegg, McLaren, Bugatti, etc because those are vehicles that will never apply to 99% of the buying public - just like $125k electric sedans and $150k electric SUVs. The critical mistake was launching with the most expensive stuff first - they don’t even exist in the universe of most buyers AT ALL. Tesla could do it because they were the only EV game in town and there was no frame of reference for pricing and they got all the early tech bro adopters - but even their cars had to get a lot cheaper to sell eventually. The Plaid S was $150k when it launched - then it went all the way down to $89k brand new.

Lucid is an unbelievable engineering and tech firm run by people who seem to have no idea how to run/market a successful business. They will forever be limited by this critical shortcoming - it is shocking that the Saudis haven’t insisted on a very different plan.

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HC_79 said:

As an investor, I would be seriously annoyed if Lucid did a commercial in the Super Bowl. It's an absolute waste of money because many studies have shown it might help with brand awareness but doesn't necessarily translate to sales. It's more of a pissing contest than anything else. That $10 million or whatever they charge for a 30 second block would be better spent opening up Service Centers

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Leftlane said:

lol - they have a massive demand problem, which is why they sell so few cars. Most people also don’t know anything about Koenigsegg, McLaren, Bugatti, etc because those are vehicles that will never apply to 99% of the buying public - just like $125k electric sedans and $150k electric SUVs. The critical mistake was launching with the most expensive stuff first - they don’t even exist in the universe of most buyers AT ALL. Tesla could do it because they were the only EV game in town and there was no frame of reference for pricing and they got all the early tech bro adopters - but even their cars had to get a lot cheaper to sell eventually. The Plaid S was $150k when it launched - then it went all the way down to $89k brand new.

Lucid is an unbelievable engineering and tech firm run by people who seem to have no idea how to run/market a successful business. They will forever be limited by this critical shortcoming - it is shocking that the Saudis haven’t insisted on a very different plan.

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AbhinavAir said:

I respectfully disagree.

Tesla and Lucid came into the high end sport sedan market first because thats the best place to prove your tech.

Comparing to Koenigsegg etc isnt worth the argument obviously.

The plaid is $150k but go watch the Edmunds U-turn challenge of the plaid against sapphire and you will see why the sapphire costs 100k more!

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