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Encounter Extraordinary - NYC March 28-30

dragonwang said:
As an investor, I'm not happy with what they're doing with this marketing tactic other than to attempt to pump the stock. All these presentations and materials cost money, our investor's money, and the ONLY thing they should be doing now is deliver Gravity to customers that have already preordered. When more customers get their hands on Gravity and the public starts seeing more driving around, it'll bring in more customers. This event better fare VERY WELL or I wouldn't be surprised the stock drops even more.
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Marketing is part of any product launch and how a company actually moves product. A few hundred cars driving around the country in the early days doesn’t have as much impact as the 1000’a of people walking through Times Square hourly seeing an advert for the Gravity.

As an investor I’d be annoyed if they weren’t advertising and doing events to get as much recognition as possible to build up the brand.
 
Pragmatic said:
If you believe it's a good short then why don't you sell your shares. One of the biggest investor mistakes is holding on to a lower waiting to be even.
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Trust me, I will - just waiting for the next "pump", then sell it when I break even, and buy back in when it drops down to original numbers. Apparently, this stock is just good for pump and dumps...

If they can't find a good CEO with some decent common sense, I'd hate for LCID to be taken private by Saudis, but that's another matter now.

I'm secretly hoping this event will be a success, but realistically i think it'll just be another flop...
 
HC_79 said:
Marketing is part of any product launch and how a company actually moves product. A few hundred cars driving around the country in the early days doesn’t have as much impact as the 1000’a of people walking through Times Square hourly seeing an advert for the Gravity.

As an investor I’d be annoyed if they weren’t advertising and doing events to get as much recognition as possible to build up the brand.
Click to expand...
Yes, I agree to some degree. Marketing would work if products are cheap, but not for a $100k car.

For example, TEMU and SHEIN blew up past few years because people can buy the same products that are cheaper than say, buying from Amazon. Products may be more inferior, but it's cheap, so consumers are willing to pay and it comes with free shipping.

For a $100k car, for those people who can afford it, they don't spend money fruitlessly. They would do comparisons, watch reviews on Youtube, do some research on this product, etc, do a test drive, basically, the whole package, then make a judgment call if it's worth it or not. To say most Americans have not heard of Lucid is a blasphemy. It's just either they don't care about cars in general or they can't afford it so why even bother?

Let's be honest here, the majority of Americans are not that wealthy at all, so for a car to be $100k and catered to people who can afford it, marketing certainly isn't an issue.
 
dragonwang said:
Yes, I agree to some degree. Marketing would work if products are cheap, but not for a $100k car.

For example, TEMU and SHEIN blew up past few years because people can buy the same products that are cheaper than say, buying from Amazon. Products may be more inferior, but it's cheap, so consumers are willing to pay and it comes with free shipping.

For a $100k car, for those people who can afford it, they don't spend money fruitlessly. They would do comparisons, watch reviews on Youtube, do some research on this product, etc, do a test drive, basically, the whole package, then make a judgment call if it's worth it or not. To say most Americans have not heard of Lucid is a blasphemy. It's just either they don't care about cars in general or they can't afford it so why even bother?

Let's be honest here, the majority of Americans are not that wealthy at all, so for a car to be $100k and catered to people who can afford it, marketing certainly isn't an issue.
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You’ve said your piece; now please stop playing armchair CEO. The rest of us seemingly disagree that people know about Lucid is a bad thing. Please leave it there snd get this thread back on topic; the mods don’t want to lock it, but we will if we have to.
 
Wulf0123 said:
Are there any known live streams being planned for this event for us to watch?
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Your best bet is probably to join my Facebook group and watch me post photos instead of hanging out with important Lucid people…

Log into Facebook

Log into Facebook to start sharing and connecting with your friends, family, and people you know.
www.facebook.com www.facebook.com
 
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dragonwang said:
If I haven't spent $500k on buying LCID shares, I would be shorting this to oblivion ... Engineering is great, but common sense lacks...
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I’m a bit confused. How does what you already spent on LCID have anything to do with shorting or selling? If you are so negative, sell your shares, short the stock, sell your car and walk away….

We share the same set of facts about the Company, but our conclusions are exactly the opposite. I think they should do MORE public awareness events like tonight and am very bullish on Lucid’s future!
 
dragonwang said:
If I haven't spent $500k on buying LCID shares, I would be shorting this to oblivion ... Engineering is great, but common sense lacks...
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Seems like you could be doubling your holdings at a cheaper price while you can before the marketing completes…

More importantly, how do I enter Chrome Gravity raffle? 😃
 
HC_79 said:
Marketing is part of any product launch and how a company actually moves product. A few hundred cars driving around the country in the early days doesn’t have as much impact as the 1000’a of people walking through Times Square hourly seeing an advert for the Gravity.

As an investor I’d be annoyed if they weren’t advertising and doing events to get as much recognition as possible to build up the brand.
Click to expand...
The only annoying thing about this event is that it should have been right before their first deliveries YouTube Road to Gravity video and it'd make more sense.
 
LuvLucy said:
Just about all of my friends and family, when seeing my Air ask me "what is that"? When I say a Lucid Air - they have no literally no idea of what Lucid is. Even when it says Lucid on the back they still can't associate.

Brand awareness is the problem - people aren't even weighing these as options when shopping for a vehicle. Engineering and further polishing of nano details in the software and hardware are not the problem. Need a CEO that knows how to promote, market and sell at scale.
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This is a cool event, but it's not really gonna do anything to move the needle. If you are in the market for a $100k Electric SUV, you very much know about Gravity. I don't think anyone who is looking to buy a full EV large platform car says "oh man, I've never heard of Gravity or Lucid before!".
 
AP22 said:
This is a cool event, but it's not really gonna do anything to move the needle. If you are in the market for a $100k Electric SUV, you very much know about Gravity. I don't think anyone who is looking to buy a full EV large platform car says "oh man, I've never heard of Gravity or Lucid before!".
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I drive Air and a lot number of people asks me what car is it, who makes it, and where is it made ?
 
Sid432 said:
I drive Air and a lot number of people asks me what car is it, who makes it, and where is it made ?
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And I have heard numerous owners say they found Lucid by walking by a studio on the street. Not everyone open to buying an EV is doing enough EV research to know that one exists that isn’t boring.
 
Same experience. The other day I was stopped by a Porsche Cayenne driver asking about my Air. He never heard of Lucid. Mind you, this was Dallas - not in the middle nowhere.
 
tonybot said:
Same experience. The other day I was stopped by a Porsche Cayenne driver asking about my Air. He never heard of Lucid. Mind you, this was Dallas - not in the middle nowhere.
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Ive had the same experience with my F350, and it’s a 2006.
 
dragonwang said:
Yes, I agree to some degree. Marketing would work if products are cheap, but not for a $100k car.

For example, TEMU and SHEIN blew up past few years because people can buy the same products that are cheaper than say, buying from Amazon. Products may be more inferior, but it's cheap, so consumers are willing to pay and it comes with free shipping.

For a $100k car, for those people who can afford it, they don't spend money fruitlessly. They would do comparisons, watch reviews on Youtube, do some research on this product, etc, do a test drive, basically, the whole package, then make a judgment call if it's worth it or not. To say most Americans have not heard of Lucid is a blasphemy. It's just either they don't care about cars in general or they can't afford it so why even bother?

Let's be honest here, the majority of Americans are not that wealthy at all, so for a car to be $100k and catered to people who can afford it, marketing certainly isn't an issue.
Click to expand...
When I was a kid I had a pic of a Lamborghini Countach on my wall. I couldn’t afford one then and still can’t. Interestingly enough by most qualified accounts it’s a terrible car to drive and terrible car to own. But talk about brand awareness! There’s a lot more to marketing than catering to the person in front of you who can afford what you’re selling. I say bring it on. I’m happy with my 2022 GT and expanding awareness even in the setting of lower volume sales due to price is not a bad thing.
 
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