Encounter Extraordinary - NYC March 28-30

[FEH72]

It has a date range so I would assume "any time during working hours from the 28th til the 30th".

On the other hand, they've sent out announcements that Gravity will be at "XYZ Studio on <date>" before and the car arrived before that date and was there for a week or two after the date, so if this follow the same pattern ...?

I would’ve assumed that they would have had some form of media presence to do some kind of live streaming so us fan boys could watch what’s going on and the media could capture sound bites out of it. There’s no indication of it on their website. Oh and by the way, I just got my first Lucid Air Touring this afternoon. I think she and I will have a great marriage.

 

[thyname]

I live in a heavily electrified area of US (see my profile to the left of these words). A lot of Teslas (I am sure more than Corollas). A lot of Rivians too. My commute is 46 miles round trip five days a week. If I see a single Lucid in one week of driving, I am lucky. And there are two Studios and one service center within 10 miles of where I live.

I am 100% certain I am contributing to the brand’s visibility. The number of people turning heads on me is astonishing. People are a bit shy here (or unfriendly?), so they don’t approach much. When they do, asking about my car and I say “Lucid”, they often asks: Who makes it?

 

[CraZ8]

Some pics from the unveiling

 

[sri]

Some pics from the unveiling

What about one other thing that NtWork said?

 

[sri]

What about one other thing that NtWork said?

“If you are in New York, stop by our Lucid Motors Studio in the Meatpacking District this Friday through Sunday. You can have a look at the Lucid Gravity and another otherworldly surprise.”

Dont tell me its another pony story

 

[Joe]

 

[Joe]

 

[NoseyReporter]

1070HP for De.

Test drives 2nd half April.

Media reviews drop mid April.

 

[CraZ8]

A few more. Me and wifey at the frunk. Lucid did put some thought and money in the rollout. Well done!

 

[marqie]

A few more. Me and wifey at the frunk. Lucid did put some thought and money in the rollout. Well done!

Your jacket looks perfect for the occasion.

 

[CraZ8]

Your jacket looks perfect for the occasion.

Thanks! I wanted an out of this world look!

 

[037]

;-)

 

[Batteryman]

As an investor, I'm not happy with what they're doing with this marketing tactic other than to attempt to pump the stock. All these presentations and materials cost money, our investor's money, and the ONLY thing they should be doing now is deliver Gravity to customers that have already preordered. When more customers get their hands on Gravity and the public starts seeing more driving around, it'll bring in more customers. This event better fare VERY WELL or I wouldn't be surprised the stock drops even more.

Disagree…..you need both…..people complain no marketing and when they market, complain they are spending…..

 

[Batteryman]

Yes, I agree to some degree. Marketing would work if products are cheap, but not for a $100k car.

For example, TEMU and SHEIN blew up past few years because people can buy the same products that are cheaper than say, buying from Amazon. Products may be more inferior, but it's cheap, so consumers are willing to pay and it comes with free shipping.

For a $100k car, for those people who can afford it, they don't spend money fruitlessly. They would do comparisons, watch reviews on Youtube, do some research on this product, etc, do a test drive, basically, the whole package, then make a judgment call if it's worth it or not. To say most Americans have not heard of Lucid is a blasphemy. It's just either they don't care about cars in general or they can't afford it so why even bother?

Let's be honest here, the majority of Americans are not that wealthy at all, so for a car to be $100k and catered to people who can afford it, marketing certainly isn't an issue.

Comparing a luxury car to Temu?

 

[Adnillien]

View attachment 27567

My take away from the video is that Marc has little passion, enthusiasm or love for the Gravity product. It is just a car to him. I hope a new CEO is announced soon.

 

[tonybot]

My take away from the video is that Marc has little passion, enthusiasm or love for the Gravity product. It is just a car to him. I hope a new CEO is announced soon.

I miss Peter. I was hoping that he showed up there. Wishful thinking I guess.

 

[Adnillien]

I miss Peter. I was hoping that he showed up there. Wishful thinking I guess.

I agree with that. The way that Peter would talk bout the Air or Gravity really brought it to life along talking about the hard work and great engineering from the team behind it.

 

[Batteryman]

My take away from the video is that Marc has little passion, enthusiasm or love for the Gravity product. It is just a car to him. I hope a new CEO is announced soon.

Mmmm….dont know what you are getting at????? As long as the Gravity sells, why care? The product has already been developed with Peter’s input. Peter will always be the father of Lucid. But, as always, everyone’s time comes to an end.

 

[Adnillien]

Mmmm….dont know what you are getting at????? As long as the Gravity sells, why care? The product has already been developed with Peter’s input. Peter will always be the father of Lucid. But, as always, everyone’s time comes to an end.

My point is that Marc is not a great public speaker and does not have the vision and passion to guide the next generation of midsize and beyond. You are right, the Gravity is complete and midsize is nearly complete. It does not matter for Gravity. Still, as a small company, Lucid needs a leader with passion and vision. Marc is not that leader.

 

[Batteryman]

My point is that Marc is not a great public speaker and does not have the vision and passion to guide the next generation of midsize and beyond. You are right, the Gravity is complete and midsize is nearly complete. It does not matter for Gravity. Still, as a small company, Lucid needs a leader with passion and vision. Marc is not that leader.

Understand, let’s see what Lucid comes up with. Unfortunately, Musk spoiled it for everyone…no company ever had a CEO like him who is constantly in the spotlight. And now we all expect that from these budding EV companies.