Except that Kyle (and others) will almost certainly have future videos of production vehicles. Moreover, the first impression across the board has been nothing but praise, so I’d say the plan worked.
Sure, people can be. But they already are anyway, if they’re going to be. If these pre-prod vehicles had gotten negative reviews (like with Fisker), I’d agree with you. But they’ve been universally praise-heavy.
People can always wait to purchase. But I haven’t seen any indications that any of the reviews suggest waiting is a better option, or that there is an SUV that comes even close on the market or upcoming.
That seems like a win to me, especially at this stage.
), I can appreciate both sides of this discussion. However, I suspect the audience at the moment is pretty nerdy. Few non-nerds pay so much attention to unreleased vehicles that they are watching these initial reviews. And this audience understands that the product being reviewed isn't final. Most people aren't even in the first stage of the funnel yet (awareness). You need a steady flow of positive information and other actions that gets progressively deeper and broader to get people into the interest and then consideration stages. I've seen multiple different vehicles at very different locations in these reviews, so they were reaching out pretty broadly. I suspect Lucid used what was available at the time and decided it was worth the risk. I've already placed an order, so I'm looking for as much info as I can get, therefore I have no issue with it, but if I put my marketing hat back on I'd still say it was the right way to go.
