2.8.0 Software Update

[AbhinavAir]

Good business practice is that you don't announce a specific release date for anything without confirming first that the delivery is ready for general availability. And if an unexpected issue comes up after you announce a specific release date, you give your customer base a heads-up that there is a delay.

I agree with that as a general rule of thumb. In this scenario, I would say Lucid used poor language, I believe the intent was there to say it would happen July 30th or later, but not specifically on July 30th for everyone. Attached is a screenshot of the exact messaging: "Starting July 30th..." as opposed to "On July 30th..." are very different.

As long as 1 vehicle (could be a Lucid test vehicle) gets this feature on the 30th, they have me their goal. But still, I agree that the messaging could have been better to avoid the expectations, and the negative feelings people have now.

 

[coma24]

Good business practice is that you don't announce a specific release date for anything without confirming first that the delivery is ready for general availability. And if an unexpected issue comes up after you announce a specific release date, you give your customer base a heads-up that there is a delay.

There's nothing good that can result for a company when they announce a specific date for a much-anticipated product release, and then there are crickets from the company. This problem increases as the customer base grows.

If this anticipated software release has been delivered to any of the customers, a simple message from the company like "The release has begun rolling out now. Be patient."

In their defense...it's not late yet. It's day 0 of the release window and it's 1pm PDT. And, again, nobody in the market cares if they ARE a little bit late, nor will they know. Only the relatively small owner community will now.

 

[Babyrocko1908]

So we're on day one of a minimum 2-3 week rollout, and people are complaining about Lucid missing dates. Sounds about right.

It's really maddening to be honest!

 

[ViperSSD]

It's really maddening to be honest!

For the 2.7.0 update, nothing happened until I ate a ham sandwich and then it suddenly became available for download....have y'all tried a ham sandwich

 

[sri]

In their defense...it's not late yet. It's day 0 of the release window and it's 1pm PDT. And, again, nobody in the market cares if they ARE a little bit late, nor will they know. Only the relatively small owner community will now.

This day two by the way
I dont think anyone are complaining here yet, its most of us very excited to know how Hands free is.

 

[pyle112]

For the 2.7.0 update, nothing happened until I ate a ham sandwich and then it suddenly became available for download....have y'all tried a ham sandwich

Cubano did not work

 

[DeaneG]

Cubano did not work

Best to try some more experiments

 

[coma24]

This day two by the way
I dont think anyone are complaining here yet, its most of us very excited to know how Hands free is.

True, i had my dates wrong again (keep getting thrown off by 30 or 31st as the launch).

 

[L-Dude]

This kinda reminds me of how they handled expectations for the Gravity launch. The worst thing you can do is over promise and under deliver, yet that seems to be Lucid's MO. It's like they don't have any seasoned marketing people on staff, or if they do, they definitely don't listen to them.

BTW, I am a retired marketing exec and available on a consulting basis. Just sayin...

 

[coma24]

This kinda reminds me of how they handled expectations for the Gravity launch. The worst thing you can do is over promise and under deliver, yet that seems to be Lucid's MO. It's like they don't have any seasoned marketing people on staff, or if they do, they definitely don't listen to them.

BTW, I am a retired marketing exec and available on a consulting basis. Just sayin...

You're right that it's a pattern. I think they might underestimate the passion of the owner community. Thankfully the loyalty is high and then pain leading up to the launch is forgotten once the update hits your vehicle. I will admit that one thing I disliked about seeing The Date was having 0% confidence that I'd have access to the feature on that day....but some hope that maybe I'd have it day 2....and now it's completely unknown as there's 0 reports of anyone from the forum having the update at all yet, despite it "becoming available Jul 30..."

If Lucid Marketing sees this, take note of how many pages this threads quickly grow to, and how much excitement/energy is in the owner group. We're all ambassadors for the brand to some extent. If you can share what's happening with the release, even informally through this forum, it'd go a long way. Perhaps relay it through the oracle that we have come to know as @marqie

 

[RoninHard]

This kinda reminds me of how they handled expectations for the Gravity launch. The worst thing you can do is over promise and under deliver, yet that seems to be Lucid's MO. It's like they don't have any seasoned marketing people on staff, or if they do, they definitely don't listen to them.

BTW, I am a retired marketing exec and available on a consulting basis. Just sayin...

Everyone says Lucid is copying Tesla's play book with the release of their cars. Guess they also want to copy the over promise under deliver as well. Now, if only they could copy that stock price!

 

[joec]

Everyone says Lucid is copying Tesla's play book with the release of their cars. Guess they also want to copy the over promise under deliver as well. Now, if only they could copy that stock price!

Tesla stock is down 18.7% YTD.

 

[joec]

Everyone says Lucid is copying Tesla's play book with the release of their cars. Guess they also want to copy the over promise under deliver as well. Now, if only they could copy that stock price!

Tesla stock is down 18% YTD.

And so is LCID. So maybe they are copying the stock, too

 

[Lucken]

For the 2.7.0 update, nothing happened until I ate a ham sandwich and then it suddenly became available for download....have y'all tried a ham sandwich

You have to be more specific. With or without cheese?

 

[ViperSSD]

Cubano did not work

Science!

 

[ViperSSD]

You have to be more specific. With or without cheese?

It was pepperjack but now I'm concerned ....it should have been cheddar and melted

 

[skomarla]

anyone receive it overnight?

 

[sri]

anyone receive it overnight?

I dont think Lucid released this yet

 

[Samo23]

LOL is all I have to say. I believe Lucid made a mistake of giving a specific date, for this exact reason, but let's not kid ourselves that companies/individuals/anyone who lives on planets earth hasn't missed a deadline before.

Its not about "didn't miss a date" it's about.....keeps fuckin happening

 

[DreamDrive]

2.8.0 release notes is dated Jul 30th. Looking at my previous software updates history, they came 3-10 days after release notes were published. So my wait/clock starts from tomorrow only!