While I strongly disagree that BMW interiors are bland, my husband is going from the plug in X5 to the iX and a selling point for him was the similarity. The new screen is a HUGE upgrade from the previous one (bye bye horrible maps), but everything else is very similar. It could be on purpose. I'm just happy to have him move over to an EV.
Yeah, I definitely didn't want to come across offending, but I've owned multiple BMW's over the years and even had a few Corvette's (albeit not long), and the reason why I bring Corvette into the discussion is because I am kind of making a contrast.
My C6 looked basically identical to a ZR1 despite the huge price difference between the two.
I kind of meant that even with electrification many ICE legacy automakers are trying to make their EV's look as ICE as possible, and even with the amazing new potential that EV's come with and the technology, they don't reach or take any risks in changing their 'design language'.
And that's what I mean, to me the BMW has always looked like a standard BMW even from 10 years ago.
And that could just be them trying to keep the 'brand' recognition alive, but even on the interior I don't notice MUCH changing or going on or any risks or new tech really being added.
I haven't confirmed this myself, but I have heard that BMW is offering new car owners subscriptions for features inside of the car, for example paying monthly to have the feature to 'sync' the temperature, or auto high-beam assist, or even to have ADAS turned on.
Ridiculous, and greedy in my opinion.