…but that’s not how math works. If you buy 100 shares at $10, or 1000 shares at $1, you’ve still spent $1000 total, and the number of shares you own is irrelevant, as you don’t actually care about “number of shares held” as the number that matters to you, but the actual realized or unrealized gains (or losses) in actual USD.
If you had 1000 shares pre-split, you’ll now own 100 shares at 10x the per-share cost. Your overall cost basis and gains/losses don’t change at all. The only thing that happens is you’re moving a decimal point in two places (canceling each other out).
I fail to see how this is bad for retail investors. The only way it could be is that the obvious reason for a reverse split is worries about delisting, which isn’t a good look. It makes the stock more attractive to other institutional investors, but I don’t see how it harms retail investors.
Educate me if I’m wrong or misunderstanding something please.