- Joined
- May 1, 2022
- Messages
- 5,812
- Reaction score
- 8,761
- Location
- San Francisco, CA
- Cars
- Air Touring
- Referral Code
- MX1KDTYY
The thing about Frunkin'— it's interesting. It's different. It's something people who don't care about cars can easily understand. They may think it's ridiculous, but that doesn't matter. They will remember it.
There's a reason Apple never advertises clock speed on their computers. From a marketing perspective, there's always going to be one-upmanship going on. You'll never be the "top" dog for long. All you can do is keep chasing stats ad infinitum and maybe be winning 10% of the time.
But show a commercial with attractive people having fun in the frunk? That creates interest. Regardless whether 90% of people ever end up using it. It gets you in the door, so to speak.
Frunkin' is something no one else has, and likely no one else will have, given how much better at packaging Lucid is than the competition.
It's genius, from a marketing standpoint. Worth ten times any 0-60 figures.
I told Peter this the day they announced it with the Gravity release. He just smiled at me as if to say, "At least someone gets it."
There's a reason Apple never advertises clock speed on their computers. From a marketing perspective, there's always going to be one-upmanship going on. You'll never be the "top" dog for long. All you can do is keep chasing stats ad infinitum and maybe be winning 10% of the time.
But show a commercial with attractive people having fun in the frunk? That creates interest. Regardless whether 90% of people ever end up using it. It gets you in the door, so to speak.
Frunkin' is something no one else has, and likely no one else will have, given how much better at packaging Lucid is than the competition.
It's genius, from a marketing standpoint. Worth ten times any 0-60 figures.
I told Peter this the day they announced it with the Gravity release. He just smiled at me as if to say, "At least someone gets it."