OTA update 2.1.15

mcr16

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Hi, everyone.

We will be deploying OTA update 2.1.15 this week. This update will be specific to a few customer VINs, and as a result not everyone will receive this update.

Thanks,
Marqie
 
Hi, everyone.

We will be deploying OTA update 2.1.15 this week. This update will be specific to a few customer VINs, and as a result not everyone will receive this update.

Thanks,
Marqie
Thank you very much for coming here to say that. We really appreciate the outreach.
 
So can we learn what specifically this update will do? Just for beta testers?
 
Definitely not for beta testers. I just got the update, and I am not currently on the beta list.

If I had to guess, it’s for the folks who had trouble updating to 2.1.x. But maybe not. I was stuck on 2.0.71 until yesterday. But could be they’ve got logs now that show certain cars are throwing a certain error, and they just want to correct that.

Release notes don’t reveal anything.
 
Definitely not for beta testers. I just got the update, and I am not currently on the beta list.

If I had to guess, it’s for the folks who had trouble updating to 2.1.x. But maybe not. I was stuck on 2.0.71 until yesterday. But could be they’ve got logs now that show certain cars are throwing a certain error, and they just want to correct that.

Release notes don’t reveal anything.
I had no such issues and I just got the update this morning. It’s a mystery
 
This is probably a dumb question. So, no need to point that out further. But, I'm just getting caught up after vacation and read about the SR's that are getting fixed via OTA. Seeing as how this is only going to specific VIN's, could it be related to that type of thing?
 
This is probably a dumb question. So, no need to point that out further. But, I'm just getting caught up after vacation and read about the SR's that are getting fixed via OTA. Seeing as how this is only going to specific VIN's, could it be related to that type of thing?
No idea.
 
IMG_3847.webp
 
I also received the mystery update - I am all for more robustness and functionality.
 
"Improving the robustness and general functionality" is marketing slang for "We don't want to tell you."

Why doesn't Lucid want to tell us? Your guess is as good as mine. Maybe it's because it's fixing an issue they don't want to admit was there in first place.

Good customer communication, even when it's not good news, builds customer trust. This release note is a good example of customer communications that doesn't build trust.

Customer trust is a major factor in building brand loyalty and in increased sales and revenue.
 
"Improving the robustness and general functionality" is marketing slang for "We don't want to tell you."

Why doesn't Lucid want to tell us? Your guess is as good as mine. Maybe it's because it's fixing an issue they don't want to admit was there in first place.

Good customer communication, even when it's not good news, builds customer trust. This release note is a good example of customer communications that doesn't build trust.

Customer trust is a major factor in building brand loyalty and in increased sales and revenue.
I received my first OTA update with my Rivian yesterday. This is how you bring customers into the process and get them excited.
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1692216413802.webp
 
I suspect that this update that you should be happy not to get. Getting the update means there is an issue with your car being fixed by the update or Lucid is trying to gather more data on a potential issue with your car. In summary be happy either way. If you get it, your car will be more robust. If you don't get it, your car is already robust.
 
Research shows that other than a handful of nerds (us) most customers never read release notes. They just hit the update button (or don’t) and then never give it another thought.

This has led to some developers taking the position that “release notes don’t matter.” Which is not true, but that’s where we are.

I think in this case, the update probably does something rather technical and boring that would be hard to explain in layman’s terms. That’s no excuse. They should take the time and try to explain it anyway. But at the end of the day, would you rather have a programmer with untrained communication skills spending two hours trying to figure out how to come up with a reasonable set of notes, or would you rather have that same programmer spend those two hours working on getting Android Auto out the door?

In an ideal world, they’d have the resources to do both. But Lucid is not in an ideal world at the moment.

I do hope this sort of thing is a resource thing, not a philosophical thing. If it’s the former, there’s hope it will change.
 
Research shows that other than a handful of nerds (us) most customers never read release notes. They just hit the update button (or don’t) and then never give it another thought.

This has led to some developers taking the position that “release notes don’t matter.” Which is not true, but that’s where we are.

I think in this case, the update probably does something rather technical and boring that would be hard to explain in layman’s terms. That’s no excuse. They should take the time and try to explain it anyway. But at the end of the day, would you rather have a programmer with untrained communication skills spending two hours trying to figure out how to come up with a reasonable set of notes, or would you rather have that same programmer spend those two hours working on getting Android Auto out the door?

In an ideal world, they’d have the resources to do both. But Lucid is not in an ideal world at the moment.

I do hope this sort of thing is a resource thing, not a philosophical thing. If it’s the former, there’s hope it will change.
I’m going to have to disagree with you on some of your points. Each OTA either fixes a problem or brings a new feature. I’m not sure what research shows that most EV owners don’t care, but I would argue that these kinds of updates are very much in the public interest. I seriously doubt that adding meaningful notes is a binary choice between a programmer with untrained communication skills and hiring a fleet of linguists. It has been discussed here at length and I think the overwhelming consensus is that everyone benefits by bringing the customer into the software roadmap process. There is an excellent reason why most of the competition does that and problems rarely ever occur by having too much communication. “Honey, I would explain it to you, but it’s super technical and you probably wouldn’t understand it” never worked in a relationship and doesn’t really work with this segment of the auto market either.

As for this particular OTA, I’m happy that Lucid reached out and provided some insight. I consider it a positive step in the right direction and applaud them for doing it. I feel like I got the gist of its purpose and we won’t have to read post after post of “why haven’t I received OTA 2.1.15.”.
 
Amen to that :D
I wouldn’t guarantee that outcome.

How many times have we had four or five threads on the same topic, because someone didn’t bother to search or read previous threads?
 
I received my first OTA update with my Rivian yesterday. This is how you bring customers into the process and get them excited. View attachment 14311View attachment 14309
While this is great to see and I'm generally a fan of updates like this, you should see Apples updates 😅

Lucid definitely feels more like that. A luxury brand that doesn't want you to worry about the inner workings.

That being said, I'd love to see more details.
 
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