Lucid will not offer heads-up display on Gravity GT (for now)

I can understand, pushing people to the most expensive configuration and option with the Dream Edition, however, to completely remove an option that many early adopters and tech enthusiast who are big supporters of Lucid and their success and removing it from an already higher and model from the base $80,000 configuration is definitely a bad decision.

I test drove the gravity today and it was a great experience and it seems like they made a lot of improvements from the air to the gravity as many videos showed it definitely feels different in person then of course through YouTube videos online. And I was definitely excited for it but then to get this email after coming home from the test drive was definitely disappointing. I I hope that they get enough feedback from their Arden supporters and reservation holders to change their mind. I’m not sure if tariffs and issues with software and the supply chain ended up making this decision but I think for at least people who had already ordered it before this decision was made should be at least grandfathered into this option as I feel like it was something they did display and talk about a bit in their marketing.

I mean, it seems like they’re gonna be prioritizing deliveries to those who selected to go with the fully equipped dream edition first and continue to delay grand touring models to later to allow for a higher profit margins and more variety in terms of configuration selections. As many people had posted here and on other websites like Reddit People want the gravity for the range and efficiency and being forced to go to a more expensive option that gives you the seven seat configuration along with much larger wheels will reduce the overall range in efficiency of the vehicle. Many people want a fully spec or closely fully spec technical vehicle, but they also care about range and efficiency, and will go with the base wheels Along with a five seat interior to get that full 450 mile EPA rated range. I do hope that they make a quick decision to backtrack on this for at least current reservation holders before they start losing orders. They should not be acting like Tesla and just expect people to be fine with Changing configurations after the fact or pushing people to say like the cyber truck did with the foundation series to eat out higher profit margins and not even give some of those options to the midtier configurations. I mean they’re already starting the grand touring at $95,000 and there is probably plenty of people on here who have added at least 10 to 20k in options and then to remove a key element and feature that people ordered and try and push them to another configuration that’s another $10-$20,000 just leaves a really bad taste and probably the majority of our mouths
 
Since supernova bronze is not available till fall or winter I may just wait and see what happens to the HUD situation since I don’t particularly care for the other exterior colors. I just really wanted this car to drive for my vacay trips. Looks like I’ll be keeping the Air another 6 months.
 
Whether it's supply chain issues or something else, Lucid is ultimately responsible.
I don't "blame" them because it's part of running a business.
Things happen, decisions are made.

The HUD being available on the limited DEs shows signs of a limited supply of HUD hardware.
Make it available to those paying the premium price. Those who would not be please with HUD not being available; and rightly so.
If that also gets production moving with the GTs, fine.

Hopefully GTs will have the physical space for a HUD to be added later.
If so, that's another sign of supply issues.
 
This is clearly a supply thing. The folks who think this is Lucid "pushing" them to order a DE are not thinking it through.

They are only making a limited number of DEs.

The HUD is an expensive option.

Thus, they are guaranteed to make LESS money doing things this way. Which means their hands were forced by SOMETHING. We don't know exactly what, but all signs point to supply chain. Or an anticipated cost per unit that is way higher than what they're charging for the HUD. Hard to predict costs over the next six months with any parts ordered from overseas, so that's a possibility. But in that case, they could have raised the price on the HUD instead. Of course that would have upset folks even more, so…

I still think it's far more likely they simply can't get the parts. So they have to limit the number of cars that get it. They likely have enough components to put one on every DE already.
 
The remaining questions are when will the HUD become available to other trims again? And will there be an option to retrofit cars that come out this year?

I can only speculate on either. But my guess is the first will be sorted in a year or two max. The second is likely a no. But it's really anyone's guess.

There's no way Lucid spent this much time and effort developing a HUD only to ship it on a handful of DE cars that need to be supported in software for 10 years or more.
 
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Just got the news that they have yanked the Tech package from my Grand Touring order, and that the Supernova Bronze Metallic won’t be “available” until fall/winter! Disgusting lack of faith on Lucid’s part.
 
The remaining questions are when will the HUD become available to other trims again? And will there be an option to retrofit cars that come out this year?

I can't speculate on either. But my guess is the first will be sorted in a year or two max. The second is likely a no. But it's really anyone's guess.

There's no way Lucid spent this much time and effort developing a HUD only to ship it on a handful of DE cars that need to be supported in software for 10 years or more.
According to the video I posted a few min ago...It does sound like a special, state of the art HUD that's largest in the industry...meaning it's NOT an off the shelf part and is being custom made. I would say this also likely points to it being a supply chain/production issue and it's a custom part that can't just be moved to a different supplier very easily (or at all).
 
I don't think it's a bait and switch. It can't have been an intentional tease just to snatch away at the last minute. But I don't understand why folks are so content to just say it's a "supply chain thing" instead of a "product development thing."
 
No, the simplest explanation is that they want to upsell buyers to the Dream Edition. (To be clear, I have no objection to that tactic.)
Agree to disagree, I guess.

Then they should say it. Be truthful, not baiting and switching. Seems more like the high road, doesn't it?
Sure, I agree with you. I think they should just state it, if that’s the case. Them not stating it doesn’t change the likelihood of it being true, however.

Whether it's supply chain issues or something else, Lucid is ultimately responsible.
Totally agreed.

I don't "blame" them because it's part of running a business.
Things happen, decisions are made.
Also agreed.
 
The remaining questions are when will the HUD become available to other trims again? And will there be an option to retrofit cars that come out this year?

I can't speculate on either. But my guess is the first will be sorted in a year or two max. The second is likely a no. But it's really anyone's guess.

There's no way Lucid spent this much time and effort developing a HUD only to ship it on a handful of DE cars that need to be supported in software for 10 years or more.
So you're suggesting other trims, like the GT may be produced with a HUD in a year or two, but GTs coming out this year won't have the hardware space for a future retrofit?
 
Interesting I read a post from someone who did a test drive today and said the HUD wasn’t working.
Yeah I drove it today and it wasn’t working on any of the test drive cars or the showroom one. Got some mixed information. Some people said it was there but not active and other said it wasn’t in the model I was driving, but I saw the cut out was there so likely it wasn’t active.

I’m not sure if they’re having a hardware issue a software issue an issue with supply chain due to tariffs or what or a combination of all but it’s a little concerning.

Overall, the drive was great. I’ll be at relatively short, not too concerned about how the vehicle drives and performs. I’m more concerned about the software and what features will be “coming soon” and if that’s gonna be weeks months or years out.
 
I don't think it's a bait and switch. It can't have been an intentional tease just to snatch away at the last minute. But I don't understand why folks are so content to just say it's a "supply chain thing" instead of a "product development thing."
It seems a supplier issue to US. Saudi still shows HUD as an option for GGT and GT which may be a delay of update or pointing to parts issue due to tariff. Like Musk mentioned China wants assurance that the magnets they ordered for Optimus will not be user for military. Lucid may have limited parts for HUD in US and they are using them to fulfill 450 DE’s for now.
 
I bet its just not ready for showtime both development wise / supply chain. Just like DDPro wasn't when air first came out (honestly still isn't quite there). Maybe looking to avoid customer dissatisfaction.
Maybe but if it’s limited to Dream Edition and they seem to be pushing DE and likely those will be the first to be delivered than that make a little less sense to push a feature that is potentially broke to the first cars vs say, delaying deliveries for customers that order the feature like they are doing for certain exterior colors so it’s hard to know why the ey decide that specific option to make exclusive vs say other features like Dream Drive 2 Pro etc.
 
I will admit my first reaction was; WTF that this really pisses me off. However, after thinking about it a bit more, I am sure this is not a decision that Lucid wanted to make. Lucid knows that this will upset a fair number of GT customers, they are not going to do that to try and up sell another 100 Dream Editions. There is no long-term financial benefit to Lcuid in this. Lucid's HUD technology is something that Lucid is very proud of and wants to put it into customer cars. It is pure speculation if the issue is supply chain or something more technical. I am sure it is not something Lucid wanted to do. Yes, I am disappointed because I want both the HUD and max range but it is not something to get pissed off about.

I agree that the wording in the email sounded like an up sell but I think Luicd was looking to give customers an options. I doubt that read it from a customer viewpoint on how it may come across.

I wish Lucid would tell us if it will be available in the future but that is very risky for Lucid unless they for sure when it will be available. Hence, the problem is likely not solvable this year.
 
I will admit my first reaction was; WTF that this really pisses me off. However, after thinking about it a bit more, I am sure this is not a decision that Lucid wanted to make. Lucid knows that this will upset a fair number of GT customers, they are not going to do that to try and up sell another 100 Dream Editions. There is no long-term financial benefit to Lcuid in this. Lucid's HUD technology is something that Lucid is very proud of and wants to put it into customer cars. It is pure speculation if the issue is supply chain or something more technical. I am sure it is not something Lucid wanted to do. Yes, I am disappointed because I want both the HUD and max range but it is not something to get pissed off about.

I agree that the wording in the email sounded like an up sell but I think Luicd was looking to give customers an options. I doubt that read it from a customer viewpoint on how it may come across.

I wish Lucid would tell us if it will be available in the future but that is very risky for Lucid unless they for sure when it will be available. Hence, the problem is likely not solvable this year.
there's no way this is a decision or communication that Lucid wanted to do. look at the reactions, they were forced to make a decision to keep going and it must have been pretty obvious what the reactions would be. can't fault them for that, even if it's one that people don't like.
 
As we sit drumming our fingers wondering why deliveries haven't started, things are becoming murkier rather than clearer.

Lunar Titanium, a color that was on the show car in November 2023, will not be available until year end 2025.

Supernova Bronze, available at order opening, is now moved out almost a year.

Cars that have been test driven by the press since January have the HUD hardware (or at least the visible part of it) in them, although none of the HUDs were functioning. That suggested the issue might be software . . . until continuing to offer it in the DE swings back toward suggesting a hardware issue. Or is it both? Or neither?

I feel more and more as if I'm standing on shifting sands with Lucid, wondering how much of what I ordered will actually be delivered. A Dream Edition was announced at the L.A. Auto show in 2023, yet orders opened without any mention of it. Then they suddenly became available yet were kept out of the public eye, even for visitors to the Lucid ordering configurator unless you logged in to a personal account. Now a much ballyhooed option -- the rather pointless "sanctuary mode" that Lucid hyped endlessly -- has disappeared from the only model most people can order at present (the DE being limited to 420 cars . . . unless that, too, is about to change).

I have always thought Lucid marketing was a mess. Now it's just getting downright weird.

A few simple words about the reason behind each of these delays or changes would go a very long way to firm up the ground under our feet. But for some reason Lucid is determined not to utter them. They seem to be depending on a fealty to the brand or a trust in management wisdom or a deep well of good will that might not be there outside the relatively small circle of diehard fans.
 
If it’s a supply option than confirm that and then notify customers to take delivery without it vs pushing them to DE and then inform them they can pay later to have service to retrofit it. Like why this specific option vs any other option etc. or be clear to customers the reason and give them the option to keep the tech package they ordered but inform them it’ll delay delivery by X number of months. Etc. last of reasoning is making me lose a bit of faith and I want Lucid to succeed a lot. If the tech package with the HUD and dynamic lighting is a supply issue than they should have know a little earlier vs a few weeks before normal deliveries were supposed to start etc. while Gravity in terms of software at launch is miles ahead of Air was at launch. There seems to be more and more missing advertised features that customers will soon find out are missing or “coming soon”
 
Honestly, if the HUD was an option in the future or a retrofit for the GT, then I’m not necessarily that bothered by the decision, especially with the price cut corresponding to it. I hate missing out on it or it being locked to the highest trim forever however. The ambient lighting doesn’t sound like it’s a big issue, especially if there’s a standard one or it can be programmed to be dynamic. I would definitely like more clarity on the HUD though before I move forward on anything
 
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